An authentic alternative to the traditional pharmacy benefit management (PBM) model, BeneCard PBF offers full transparency, best-in-class clinical programs, and a pass-through offering that eliminates the hidden costs commonly associated with PBMs. Rosica was retained to build BeneCard’s thought leadership presence throughout New Jersey, the New York tri-state area, and nationally, reaching such stakeholders as businesses, insurance brokers and consultants, and public employer groups.
Rosica performed a breadth of services for the PBM, including:
- Interviewing key stakeholders and refining the company’s positioning and messaging
- Writing and editing services (thought leadership/bylined articles, brochures, sell sheets, handouts for conferences, news releases, etc.)
- Graphic design for brochures and other marketing and promotional materials
- Media relations (trend stories, bylined articles, new product offerings, personnel appointments/promotions, awards and recognition, new data, performance/trend numbers, and more)
- Managing photo shoots
At the start of our engagement, Rosica and BeneCard set measurable publicity goals. We met or exceeded these KPIs each year and secured multiple placements each year in the company’s top priority media outlets. Our coverage included stories in Medium.com, National Association of Health Underwriters (NAHU), NAHU’s America’s Benefit Specialist, STAT News, Benefits Magazine, Strategic HR Review, ThinkAdvisor, Employee Benefit Adviser, Employee Benefits News, BenefitsPro, Thrive Global, Managed Healthcare Executive, Population Health News, Rockland County Times, Pearl River Patch, ROI-NJ, Central Penn Business Journal, and California Broker.