When Unusual Events Disrupt Business as Usual
Rosica’s senior managers are highly experienced in handling crisis situations, from monitoring issues to mounting full-scale crisis planning and communications programs. As specialists in traditional, online and social media, we have the experience to work with the media and our clients to mitigate and, in many cases, prevent a crisis from escalating altogether.
The first step in managing issues and minimizing problems is to be prepared. We work with our client-partners to develop tailored crisis plans that address their specific business issues and identify potential issue scenarios. For each, we develop key messages and materials to ensure consistency throughout all internal and external corporate communications. We identify and train spokespeople and engage third-party experts in advance to masterfully field questions.
The crisis management protocols and systems that we utilize guide the crisis team and enable them to mobilize immediately when an incident arises. We help manage the media response and, as your advocate, provide them your side of the story in a factual and transparent fashion.
If and when the unexpected happens, Rosica is there around-the-clock to counsel its clients and help strategize and modify key messages for internal and external audiences to include standby statements, Q&A documents and other materials needed for any specific issue.