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Crisis Communications & Online Reputation Management

Chris Rosica and senior leaders of the agency’s PR team are regularly tapped by media as crisis communications experts. We regularly give talks and conduct interviews on crisis comms. and online reputation management best practices and Chris has written extensively on the subject for national magazines and in his books.

Rosica is there for you when online threats and attacks and physical crises disrupt your business. Our senior managers are highly experienced in handling crisis situations, from monitoring issues to mounting full-scale crisis planning, communications, and execution programs. In recent years we’ve supported clients with a myriad of media, social media crises, executive-level defamation attacks, and managing 24/7 on the ground physical disasters like devastating fires. As specialists in traditional, online, and social media, we know how to manage the media and help our clients mitigate and, in many cases, prevent a crisis from escalating altogether.

The first step in managing issues and minimizing problems is to be prepared. We work with our client-partners to develop tailored crisis plans that address their specific business issues and identify potential crisis communications scenarios. For each, we develop key messages and materials to ensure consistency throughout all internal and external corporate communications. We identify and train spokespeople and engage third-party experts in advance to masterfully field questions.

The crisis management protocols and systems we utilize guide the crisis team and enable them to mobilize immediately when a reputation-threatening issue arises. Our team helps manage the media response and, as your advocate, provide them with proof points that tell the complete story – your side of the story – in a factual and transparent fashion. If and when the unexpected happens, Rosica provides around-the-clock counsel to help strategize and stratify key messages for internal and external audiences including standby statements, Q&A documents, and other materials needed for a specific issue.

When it comes to protecting your reputation in a time of pending or actual crisis, doing good really can mean doing well. Rosica pioneered cause-related marketing and continuously creates authentic cause partnerships for and with our clients, a strategy that shapes perception and is proven to safeguard reputations. In 2012, agency President Chris Rosica’s second book was published, The Business of Cause Marketing (Noble Press). In this step-by-step guide, Rosica makes the case for cause marketing and outlines its benefits for reputation management and crisis communications. When done right, cause marketing pays dividends for both the nonprofit and the for-profit, corporate partner. For the nonprofit, this can mean increased fundraising, expanded volunteerism, brand awareness, public and political support, advocacy, and more. Corporations can see an increase in sales, heightened brand awareness, the ability to stave off or prevent a crisis, stronger customer and employee loyalty, and a positive, fortified image. As the cause-related story evolves, it fosters improved internal and external communications, boosts the company’s reputation, and strengthens its position and standing in the industry and communities it serves. Strategic cause marketing creates a story that can serve as the basis of a successful media relations or public relations campaign, told through both traditional, social media, and other online PR outlets.

In 2008, Rosica launched a digital agency that specializes in Online Reputation Management (ORM). We know how to leverage online news releases, media placements, and quality articles to ethically dominate search results and manage perception online.

To learn more about our crisis communications and online reputation management offerings, click here.

Crisis Communications

"The creative and successful media event you executed to promote fibromyalgia awareness not only reached legislators but delivered our message to the general public through the mass media you secured."

Karen Boykin-Towns,
Senior Director / Team Leader, Government Relations, Pfizer Inc.

"Chris Rosica led two public speaking and media training sessions with 17 of Covanta’s managers from plants throughout the New York/New Jersey region. One manager from our Niagara facility conducted an interview two weeks after the training and aced it. We credit this to Rosica."

Hank Asher,
Business Manager, Covanta Essex Company

"I received the email campaign that captures all of the wonderful coverage the Rosica team generated for Johnson & Johnson’s FIRST Robotics Competition. This was sent to all our partners and generated a significant response. WOW! Awesome!"

Donald H. Bowers,
Regional Director, Mid-Atlantic FIRST, Johnson & Johnson

“A long-time provider of digital marketing services, Rosica knows the digital space and how to leverage PR coverage to accelerate ROI. It’s rare that a PR firm possesses the online marketing chops this agency does – and it’s no wonder; they started a digital agency more than 15 years ago! Rosica brings a unique perspective and is truly focused on adding value and maximizing deliverables.”

Ronald Chaluisán Batlle,
MEd, MA, Executive Director, Newark Trust for Education

“Through Rosica’s counsel and SalesSmart PR strategy, we leveraged a TV interview the agency secured for us on Bloomberg Television and landed a new multi-year, multi-million-dollar relationship that spanned 15 years. This was perhaps the best ROI I’ve gotten from PR, or any other agency partner we’ve hired. A smart PR and marketing team is an understatement!”

Mike Ferranti,
CEO, Endai

“Rosica PR delivered tremendous media results and helped boost sales by more than one million dollars in the first year of our campaign”

Maureen Wales,
VP Marketing Pearson Learning

“When disaster hit in the middle of the night, the Rosica team responded. Within 24 hours, they secured media attention that raised $30,000. They had a direct impact on our ability to serve the community, and that’s a true partnership.”

Lieutenant Colonel Ricardo Fernandez,
Former Divisional Commander, The Salvation Army Greater New York Division

"Rosica has helped bring awareness to adult illiteracy like no other organization in the nation. They are the authority on education, cause marketing and community relations.”

Pat Johnston,
National Chair, Literacy Volunteers of America

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