Internet Marketing & SEO
Say it, Synopsize it, Optimize it, Syndicate it
Organic Search Engine Optimization or SEO is an online tool that heightens your visibility online without incurring an advertising spend. Over time, we measurably elevate your search engine ranking and drive website traffic. Our partner, Interact Marketing, can perform on-site and off-site optimizations for relevant key phrases or terms that people are conducting searches for on the Web. Interact Marketing uses only “white hat,” ethical SEO tactics that generate long-lasting results, which are effective with Google, Yahoo and Bing. We benchmark results so clients clearly gauge our progress every step of the way.
Our SEO best practices encompass:
- Keyword density research and analysis
- Competitor analysis
- Content development (if required)
- Inbound link development from highly credible and relevant sources
- Optimization of your site’s existing HTML code
- Development of optimized tags
- Online directory submission
- Synopsis and syndication of articles and content
- Social media integration
- Blog submissions, contributions, posting
- Social bookmarking
- YouTube/video syndication and sharing
Pay-Per-Click (PPC) advertising is a smart marketing tool that enables you to turn up or down spending based on ROI. The most commonly clicked search results are at the top of the page, so driving traffic isn’t the challenge with PPC. Converting that traffic into leads or sales is where we add the most value. We look at calls to action and offers on client websites and test long and short tail key phrases to determine how ad spends should be adjusted daily or weekly, depending on your needs. We also apply the PPC campaign learnings to our SEO efforts to make the greatest impact.
Interact Marketing provides everything you need to compete in this highly competitive space, including strategic link positioning, detailed reporting, landing page development and more.