As with most industries, several dramatic changes have occurred in the PR business including the introduction of cable television and the dominance of the Internet (thousands of new content and news channels, social media, AI, streaming media, etc.). To make matters even more challenging for PR practitioners, while the number of media outlets has mushroomed, journalists and television producers have become harder to communicate with. They’re inundated with texts and emails and constantly on the move – being laid off, reshuffled, finding more appealing work conditions, or burning out.
As a result, PR agencies, even those that have strong earned media capabilities and contacts, have diversified their services. They no longer focus solely on media relations, which was long synonymous with public relations.
When PR teams pivoted to exclusively monetize social content creation and paid blogger/influencer marketing, Rosica Communications stood its ground. We remain steadfast in our efforts to successfully garner earned (not paid) media coverage for our clients because we know the power of these placements as it relates to content marketing, online reputation management, social media content, integrated marketing communications, and SEO.