Six Crisis Communication Tips for Veterinary Practices and Hospitals
In today’s high-pressure animal health and pet care environment, veterinary practices and hospitals face a [...]
Positioning & Messaging Your Brand in Today’s Digital World
In today’s hyper-saturated digital landscape, brands—both nonprofit and for-profit—are no longer just competing on product [...]
LinkedIn’s “Connection-only” Feed: A Game Changer for Professional Networking?
LinkedIn has long served as the digital meeting place for professionals, connecting individuals and organizations [...]
The Pros & Cons of Rebranding a Well-Known Name
Rebranding is no small undertaking—especially for nonprofit organizations with decades of name recognition, donor trust, [...]
Rosica Communications Releases Thought Leadership Measurement Matrix™ V2
Release on PRweb In December 2024, Rosica Communications introduced the Thought Leadership Index, which we [...]
5 Tips for Nonprofits in Crisis: Responding to the Trump Administration’s Actions
In the wake of ongoing federal policy changes and budget cuts, nonprofits serving vulnerable populations [...]
Community Notes on X and Meta: Are they as Visible as Users Would Hope?
Social media PR agencies have long struggled with the balance between free expression and combating [...]
The Pros and Cons of Hiring a PR Agency vs. Bringing it In-house
For nonprofits, schools, hospitals, and physicians’ practices, one key question often arises: “Should we build [...]
Education PR Agency Rosica Communications Wins 2025 Mercury Award For Hoboken Public Library’s Right To Read Campaign
Rosica Communications just won a Silver Mercury Excellence Award in the Publicity category for its [...]
Revolutionizing Healthcare: How Salesforce’s New AI Tools are Transforming Patient Care
Artificial Intelligence (AI) has been integrated into healthcare for years, enhancing diagnostics, treatment planning, and [...]
Differences Between ChatGPT 4.0 and the New 4.5 AI
The release of ChatGPT 4.5 brings significant advancements to the world of artificial intelligence, offering [...]
The Future of the Burgeoning Animal Healthcare Industry
Pet ownership in the United States continues to grow, with 45.5% of households owning dogs [...]