Rosica Communications promotes and protects its clients through traditional and online PR and integrated marketing communications. Founded in 1980, we fuse complementary services in a creative, high-impact style to accelerate results. We do this through the strategic leveraging of PR results and content, which can impact social followings, influencer relations, online reputation and SEO.
Agency President, Chris Rosica, author of The Authentic Brand (Noble Press, 2011) and The Business of Cause Marketing (Noble Press, 2010) leads a team adept at integrating PR, social media, content development, SEO, reputation management, influencer marketing, direct marketing and internal/external corporate communications.
Rosica’s process includes:
- Strategically identifying client business and marketing goals/objectives
- Defining target audiences, influencers and key opinion leaders
- Honing the story and establishing memorable key messages that resonate with each stakeholder group
- Developing integrated PR, social media and online marketing programs
- Leveraging public relations content and media placements to support other communications activities including direct marketing and social
- Identifying key calls to action and KPIs
We can optimize and syndicate this PR coverage/content or work with your staff or vendors to integrate all marketing activities and magnify outcomes.
At Rosica, you interface with a senior-level PR team and agency principals who mind the details and proactively execute campaigns to ensure big picture client objectives are met and exceeded.
AGENCY CORE VALUES
Authenticity: We genuinely care about our clients and staff and focus on providing a unique work environment, along with individualized client service.
Ownership: We have a strong entrepreneurial spirit and roll up our sleeves to do what needs to be done. We take responsibility for delivering the results that matter most to our clients, and for being a value-added partner to them.
High-Quality Work: We are goal-driven and determined, continually striving to exceed client expectations. We are disciplined and deliver high level counsel and high-quality work.
Intelligence: We are a “thinking partner” for our clients and encourage each other to attain excellence. We celebrate intellectual curiosity, creativity and resourcefulness, and are committed to life-long learning.
Team Oriented: Rosica fosters a collaborative learning atmosphere and environment where everyone’s contributions are expected, appreciated and valued.
Courage & Candor: We look to our team members and clients for candid feedback. We address things head on to solve our problems and stay focused on client priorities.
Positive Outlook, Solutions Focused: When a challenge arises, we look for solutions, individually and as a group. We focus on the positive to create an upbeat and stimulating work environment centered on personal growth and client goal acquisition.