Services

Rosica PR Services

Rosica’s strategic approach to PR, marcom, and thought leadership development always places client goals and strategic objectives as our number one priority. From experience we know that all clients have unique needs, challenges, and strengths. So, through an unbiased lens and service-agnostic perspective, Rosica evaluates its clients’ goals and objectives; past and current PR, marketing communications, social media, and digital marketing efforts; authentic attributes; and story opportunities before making final recommendations or investing resources. This ensures that our recommendations are aligned with our partners’ imperatives.

Rarely do you encounter a PR firm with the breadth of experience Rosica has in combined Integrated Marketing Communications / PR services required to maximize results and create tangible outcomes. Our agency’s education, healthcare, nonprofit, and animal health clients experience increases in revenues/funds raised, elevated brand awareness, heightened thought leadership levels, enhanced online reputations, higher conversion rates on their websites and in content/email marketing campaigns, and greater success in developing relationships with influencers, KOLs, and credible partners. Our campaigns drive engagement and action. This integration mindset is strategic and forward thinking. And, we’ve been assisting clients with this work for decades.

Rosica’s process includes:

Strategically identifying client
business and marketing
goals/objectives, opportunities,
and challenges

01.

02.

Defining target audiences,
influencers, and key
opinion leaders

Honing our clients’ stories and
establishing memorable key
messages that resonate with
various stakeholder groups

03.

04.

Developing integrated PR,
thought leadership, social
media, and digital marketing
programs (with your team
and partners)

Leveraging public relations content and media placements to support other communications activities, including direct marketing to key stakeholders, content marketing, online reputation management, and social media marketing

05.

06.

Identifying key calls to
action, goals, and KPIs

Measuring outcomes
against pre-established
benchmarks

07.

01.

Strategically identifying client business and marketing goals/objectives, opportunities, and challenges

02.

Defining target audiences, influencers, and key opinion leaders

03.

Honing our clients’ stories and establishing memorable key messages that resonate with various stakeholder groups

04.

Developing integrated PR, thought leadership, social media, and digital marketing programs (with your team and partners)

05.

Leveraging public relations content and media placements to support other communications activities, including direct marketing to key stakeholders, content marketing, online reputation management, and social media marketing

06.

Identifying key calls to action, goals, and KPIs

07.

Measuring outcomes against pre-established benchmarks

See PR Measurement for more information on how our services impact our client partners’ success.