PR Strategy
PR Measurement

SalesSmartPR^sm | Creative Media Events | PR Measurement

Approach - Measuring PR Results

“Rosica not only delivers PR results but is committed to measuring the impact of their efforts on our bottom line. They delivered a significant return on every marketing dollar we’ve invested.”

— Rick Birnbaum, VP Marketing, John Lennon Jewelry Collection

Public relations is indisputably one of the most effective ways to reach customers and increase market share. Rosica makes PR more tangible.

Defining measurable objectives is important in reaching your marketing and sales goals, therefore, we create campaign benchmarks that are reviewed regularly in order to obtain results that exceed your expectations.

To ensure that we impact your bottom line, we:

• Provide you with extensive, proactive agency reporting
• Measure post-event and post-interview sales
• Track website traffic resulting from media relations efforts and PR events
• Support your sales force and distribution outlets by arming them with third-party endorsements
• Quantify the effectiveness of our media placements
• Utilize the Internet in other ways to measure the PR campaign’s effectiveness

See Sales Smart PR ^sm to learn more about how our efforts can impact your company’s sales

SalesSmartPR^sm | Creative Media Events | PR Measurement