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AI Trends Changing the Future of Animal Health Care Marketing and PR

Published December 30, 2025 at 2000 × 1111 in AI Trends Changing the Future of Animal Health Care Marketing and PR
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AI Trends Changing the Future of Animal Health Care Marketing and PR

AI Trends Changing the Future of Animal Health Care Marketing and PR

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Most PR practitioners talk up their media “relationships.” While we have many deep relationships, we continuously expand that circle with real time, in-depth research to find all reporters and producers who are appropriate to tell our clients’ stories. The media field is experiencing swift turnover and we stay ahead by consuming the very media our clients want to secure and pitching them smart story angles. But the real power of generating earned media is what happens afterward. We say, “media begets media.” This adage, which is at the heart of our media relations strategy, is based on our decades of experience and we know its power. PitchSmart PRSM is Rosica’s proven method for seeding broadcast media coverage we secure to prompt and secure print, streaming, and digital media results. In addition, we leverage the storytelling our team does that appears in print and digital media with broadcast and steaming media. These tactics are just some of the steps we take to produce and magnify results. It’s a snowball effect that focuses on knowing the media and sending outlet-appropriate coverage they view as non-competitive, and which can influence them to produce a prompt, related story.

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For decades, Rosica has focused on turning PR placements (earned media coverage) into sales tools. In 1999, Chris Rosica attended the Sedona Roundtable, an annual gathering of PR agency owners from around the U.S. There, he met with two of the meeting’s organizers, Tom Harris (PR industry author, consultant, agency co-founder, and teacher who passed in 2018) and Al Croft (PR consultant, agency founder, business coach, and author who died in 2013). It was there that Harris named Rosica’s process for turning media coverage into client sales and fundraising collaterals: “SalesSmart PR.” Over the years, we’ve counselled clients and met with their resource development, web, and sales teams to share strategies for leveraging print, online, broadcast, and streaming media coverage to: create sales collaterals from them; utilize them in email campaigns to customers, donors, and prospects; feature it on our clients’ websites (to improve conversion rates); bolster SEO and qualified website traffic; and share at tradeshows / conferences to influence purchasing behavior and partnership development.

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  • About
    • Agency Differentiators
    • Leadership
    • PR Measurement
    • Our Books
    • Company Culture
    • AI Tenets
    • Webinar: Nonprofits in Crisis
  • Services
    • Media Relations & Training
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    • Positioning & Messaging
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    • Crisis Communications
    • Online Reputation Management
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  • Industries
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