Veterinarian holding a cat on its office table
What Animal Health Companies and Veterinary Practices Should Know About Google’s Recent AI Updates

Google’s latest AI announcements at Google I/O 2026, the annual developer conference, reinforce a major [...]

Dog with hand holding phone with chatgpt logo on it
AI Trends Changing the Future of Animal Health Care Marketing and PR

Animal health marketing and PR professionals (agencies and in-house team members) are beginning to rely more heavily on AI. According to Precedence Research, “The global [...]

Dog with tongue out being pet on the top of the head
Latest Pet Insurance Laws Demand New PR Strategies

Pet insurance is entering a new era as state transparency laws are redefining how insurers [...]

A bowl of pet food surrounded by pet toys, collars, etc.
Crisis Communications for Pet Products: Managing Product Recalls and Online Backlash

The pet industry is thriving, with pet parents spending more than ever on toys, treats, [...]

Six Crisis Communication Tips for Veterinary Practices and Hospitals

In today’s high-pressure animal health and pet care environment, veterinary practices and hospitals face a [...]

Dog at veterinarian
The Future of the Burgeoning Animal Healthcare Industry

Pet ownership in the United States continues to grow, with 45.5% of households owning dogs [...]

2024 Year in Review: Animal Health, Education, Nonprofit, and Healthcare PR Trends

In 2024, several PR and marketing strategies worked to effectively grow thought leadership and engagement [...]