SEO & GEO Smart PRTM
Since Chris Rosica co-founded Interact Marketing in 2008, our PR agency’s approach has emphasized the importance of helping our clients promote and protect their nonprofits and businesses online. This includes generating inbound “dofollow” links and leveraging PR placements and online news releases to manage perception and reputations online.
We became well-versed in SEO beginning in the late 1990s when we represented a NYC-based digital marketing company, managing all their national media relations. As their agency-of-record, Rosica had to quickly learn about search engine optimization and search marketing. It wasn’t long after partnering with that firm that we learned the power of PR content when it’s syndicated and promoted through synopsizing stories into (unique) summaries, sharing articles, and building links to PR stories and news releases to turbocharge SEO.
While SEO companies today emphasize on-site optimization and content creation, it is a known fact among top digital marketers that the inbound links and citations generated by PR activities bolster SEO and GEO. While it requires more work effort, including social bookmarking, blog posting, and (manual) link building, the outcomes are worth the time required to amplify PR content. That’s where Rosica shines.
Our SEO & GEO Smart PRTM strategies and tactics yield powerful inbound links and citations from credible media websites to drive visibility of our clients’ domains and social media pages. The effect is magnifying. These powerhouse links and AI references also strengthen our clients’ reputations and help them manage perception online.