Tag Archives: personal story for crisis

Washington Examiner Shares Chris Rosica’s View on Storytelling in Times of Crisis

In yesterday’s Washington Examiner, COVID-19 crisis communications expert Chris Rosica was asked to comment on Dr. Deborah Birx’s story delivered at the White House’s daily coronavirus briefing. Dr. Birx shared her grandmother’s heart-wrenching story and a plea not to be the person who introduces the virus to a vulnerable person. According to Washington Examiner reporter Rob Crilly, Dr. Birx said, in reference to the Spanish flu epidemic, that her “grandmother Leah lived with a lifetime of guilt after bringing flu home from school, she said.”  

In the article, Crilly states: “Chris Rosica, a crisis communications expert, said storytelling made people tune in, remember the message, and, most importantly, share it. Birx, he said, had a powerful ability to connect with her audience.” Rosica added, “When it comes to storytelling, personal stories are often the most effective ways to communicateThey not only suck people in, but there’s also an emotional element beyond the facts and the science.” 

 

To view the entire story click here https://www.washingtonexaminer.com/news/immunologist-mother-granddaughter-how-dr-deborah-birx-is-humanizing-the-coronavirus-pandemic. 

Expert Crisis Communications Council

Rosica specializes in health-related strategic internal and external corporate communications and media relations. We are helping corporations, public and private schools, universities, and nonprofits with COVID-19 communications preparedness and management.