DIRECT RESPONSE COMPANY PARTNERS WITH HOME IMPROVEMENT RETAILER Double-Sided Insulation Device Expands Into Lowes Stores in the Northeast

Williston, VT. – Williston-based Hampton Direct, Inc., a national leader in the As Seen On TV industry announced a retail partnership with Lowe’s, one of the largest home improvement retailers in the world. The Twin Draft Guard®, a double-sided insulation device, is now available in 350 stores in the Northeast Region (NY, NJ, PA, CT, DE, MD, OH, VA, MD, WV, NJ, MA, RI, VT, NC, NH, ME).

“Adding Lowe’s as a distribution channel provides a wonderful opportunity for the brand,.” said Steve Heroux, CEO of Hampton Direct, Inc. “The Twin Draft Guard is a home improvement item, which makes Lowe’s the perfect retail partner.”

Approximately 43% of a home’s utility bill can be attributed to heating and cooling. Unfortunately, a significant amount of the money spent on that typical bill goes out the window – literally – because of drafty doors and windows. Twin Draft Guard® is made from the same foam used to insulate pipes in Northern Canada, the Twin Draft Guard® keeps the internal climate from being affected by the outside elements allowing for more efficient temperature regulation. It virtually creates an airtight seal so that nothing gets through reducing heating and cooling costs by 13% to 20% in rooms in which it is used.

An As Seen On TV product of Hampton Direct, Inc., the Twin Draft Guard® retails for $9.99 and is also available at major retail chains including Walmart, Target, Bed Bath & Beyond, Walgreens, etc. Double packs are available at

Hampton Direct, Inc. is a leading international importer and distributor of consumer products. The Vermont-based company’s offerings include common household problem solving products that range from the As Seen On TV Wonder Hanger® and TotalPillow®.