Chang Beer, the crisp and refreshing lager from Thailand, was crowned Asia’s Best Premium Lager at the 2011 World Beer Awards. This latest accolade for Chang comes as the brand posts an impressive year, reporting a 32 percent year-on-year growth in its export markets.
The global awards competition selects the best internationally recognized beer styles from around the world. Regional style heats are held in Europe, the USA and Asia. This year, 500 brands from more than 37 countries competed to be named the best in their category. Chang Beer was judged on flavor, appearance, aroma, balance, character and complexity. In a blind judging it was commended for its “golden” color, “lemony notes” and “crisp maltiness all the way through.” It was also praised as being “refreshing” with “nice balance.”
As the market for Asian premium lager continues to grow, Chang Beer expects additional gains in world markets through 2012. The brand attributes its success so far to its commitment to quality and traditional Thai heritage. Pat Graney, President of International Beverage USA, commented: “Chang Beer has long been the authentic – and favorite – beer of Thailand, and this award extends that standing around the world.”
Chang (pronounced “chong”) boasts a collection of awards. Most recently, the brand received a gold medal from the Beverage Testing Institute and its third consecutive gold medal at the 2010 Monde Selection. Chang uses deep well water to achieve its pleasing composition. The name “Chang” means elephant in Thai and the two white elephants on the logo symbolize happiness, harmony and prosperity.
About International Beverage Holdings Ltd.
International Beverage Holdings (www.interbevgroup.com) is the international arm of Thai Beverage Public Company Limited (ThaiBev) and was established in 2005 to lead the continued expansion of the business throughout the world. International Beverage is responsible for the international growth of a strong portfolio of alcohol brands across spirits, beer and other categories. These global operations are managed out of four regional headquarters located in North America, the United Kingdom, Singapore and Hong Kong and the brands are exported to over 80 countries outside Thailand.