With the rapid growth of technology, the PR industry must evolve. In his latest article, Chris Rosica explores how PR can create thought leadership. The piece, entitled “Six Ways PR Can Grow Thought Leadership” reveals how this approach can apply to B2B and B2C companies and brands alike. The six topics highlighted include positioning and messaging; earned media; social media connectivity; content marketing; the role people play in thought leadership; and how to repurpose earned, social and owned content to reinforce industry leadership. Together, these build a company’s presence while growing sales and brand equity. Find out how to implement these six practices by reading the full article: https://www.linkedin.com/pulse/six-ways-pr-can-grow-thought-leadership-christopher-rosica
