Animal health marketing and PR professionals (agencies and in-house team members) are beginning to rely more heavily on AI. According to Precedence Research, “The global artificial intelligence in animal health market size is estimated at $1.68 billion in 2025 and predicted to increase from $2.01 billion in 2026 to approximately $8.23 billion by 2034.” Artificial intelligence tools are influencing how information is discovered, how quickly pet parents can find answers to their questions, and how clearly services and care options are explained. As expectations continue to shift, animal health companies and veterinary practices are being asked to communicate with greater accuracy and faster responsiveness.
The American Animal Hospital Association’s consumer research shows that pet owners deeply care about getting clear explanations and learning about the care their pets receive. Understanding how these tools impact messaging and the client experience will help pet health organizations strengthen credibility, improve engagement, build brand loyalty, save time and resources, and make content easier to understand for pet parents.
1. Animal Health Personalization Supported by AI Insights
Data analysis made possible through AI helps animal health care companies better understand what pet owners are searching for, which services are of the most interest (even trending), and how educational content performs over time. This information allows providers and manufacturers to move away from broad communication and move toward messaging that reflects specific stakeholder needs and behaviors. According to ZipDo, “66% of pet owners report that personalized emails increase their engagement with pet brands.”
For animal health practices and clinics or hospitals, this makes it easier to decide what information to share and when to share it. For example, a clinic might notice an increase in searches related to senior pet care and begin proactively sharing guidance on mobility, nutrition, and routine screenings.
Messaging can be structured around the topics and concerns pet owners care about most when they are searching, which helps veterinary practices and hospitals respond faster to questions and provide the appropriate level of guidance. Rather than providing generic or repetitive information, AI can tailor content to address the specific needs of patients.
2. AI Chatbots Boost Pet Owner Response Times
AI chatbots can help veterinary practices and clinics respond more quickly and consistently to frequently asked questions about services, hours, scheduling, post-op instructions, and basic care information. When routine questions are handled efficiently using intelligent technologies, veterinary practice office staff have more time to concentrate on discussions that call for in-depth explanations and individualized attention. Of course, all AI-generated content must be reviewed and approved by office staff to ensure accuracy.
This balance improves the overall communication experience for pet owners, particularly during busy periods or when delays can cause frustration. Over time, this strengthens relationships and supports a streamlined client journey from inquiry to appointment, and beyond.
3. Predictive AI Tools to Help with Pet Parent Targeting and Planning
Predictive tools allow animal health practices and hospitals to recognize patterns, such as when pet owners typically schedule annual checkups, vaccinations, or follow-up visits. With better planning, veterinary health organizations can deliver proactive guidance, timely reminders, and suitable educational content so pet owners don’t have to search for the answers.
For example, many dogs who received a rabies vaccine in March typically return for an annual wellness exam and dental check within 10–12 months. This reduces uncertainty and positions the clinic as a reliable source of information. AI tools also support more precise targeting. Messages can be geared toward pet owners, so they receive information that aligns with their immediate concerns or care needs.
4. AI Can Assist Veterinary Health Organizations in Content Creation
Artificial intelligence can help animal hospitals and veterinary practices develop a consistent cadence of content, including blogs, service page updates, email copy, social posts, and such thought leadership articles as byliners and op-eds. It can also be useful for organizing ideas and drafting educational content, though it requires editing from a subject matter expert.
AI helps structure drafts and reduce time spent on repetitive writing tasks. For example, a veterinary practice might use AI to create a company blog. When AI is guided with clear prompts and the practice’s language, the process becomes easier and more consistent. Regular updates help veterinary businesses stay connected with pet owners and reinforce service information without placing extra strain on internal resources.
5. AI Automation to Reduce Veterinary Practice Admin. Tasks
AI can help reduce administrative workload, including intake forms, basic questions, and internal message sorting, which boosts efficiency for clinics working hard to serve pet owners. According to the American Veterinary Medical Association, “AI transcription technology reduces time spent on medical records an average of 90 minutes even allowing for the addition of an extra case and a half to a veterinarian’s daily schedule.”
This allows veterinary practice PR and communications people to focus on high-value priorities, such as patient acquisition. For animal health organizations, this rebalancing of time and work supports stronger communications frequency and quality. Routine messaging is executed on time, while more detailed conversations receive the time and attention they demand.
AI-supported Communication for Animal Health PR in 2026
As AI tools become more widely adopted, veterinary practices and animal hospitals that focus on clear guidance and practical information will be better positioned to serve pet owners. Partnering with an animal health PR firm helps veterinary practices apply these tools to improve communication quality and administrative efficiencies. By focusing on relevance and timeliness, pet care organizations can adapt with confidence and nurture relationships with pet owners in 2026 and beyond.
National PR Agency Credentials
Rosica Communications is a nationally recognized animal health and veterinary practice PR agency specializing in media relations, thought leadership, social media, strategy, KOL programs, and crisis communications. We partner with animal health companies and care providers to improve how information is shared with pet owners.
To thoroughly measure PR and thought leadership programs, Rosica developed the most comprehensive PR and thought leadership measurement tool available today. The Thought Leadership Matrix™ assesses more than 20 indicators to benchmark influence and category/sector rankings over time.
To learn more, please schedule a call with Chris Rosica, CEO and President of Rosica Communications: https://calendly.com/rosica/30min/.