Artificial intelligence is rapidly reshaping how nonprofits approach content, digital marketing, and stakeholder engagement. Yet many organizations are still working to determine how to use these tools responsibly while preserving authenticity and trust. At the upcoming Nonprofit Technology Conference (NTC) in Detroit, Rosica Communications president and CEO, Chris Rosica, will address this challenge directly with a practical, strategy-driven session focused on ethical AI use for nonprofits.
Chris Rosica has been selected to deliver a dynamic 60-minute presentation titled Five Tips for Ethically Using AI to Develop Compelling Website and Social Content. Designed for nonprofit communications and marketing professionals facing budget and capacity constraints, the in-person session will provide clear, actionable guidance on how generative AI can strengthen not-for-profit content marketing, digital marketing, brand positioning, and fundraising.
Chris Rosica will co-present with Bethany Friedlander, CEO and president, of New Bridge Cleveland, a workforce development organization focused on healthcare training, education, and career preparation. Together, they will outline practical ways nonprofits can use AI to support content development, brainstorm ideas, refine messaging, and increase productivity without sacrificing authenticity.
Participants will be guided through five core strategies for ethical AI use, including content ideation, tailoring messages for diverse stakeholder groups, SEO and AI optimization, repurposing content across marketing communications channels, and maintaining a strong human voice. Throughout the presentation, Rosica and Friedlander will emphasize the importance of striking the right balance between efficiency and authenticity. Attendees will be shown real examples of AI-assisted content and leave with practical ways to implement the best practices shared to achieve their marketing, storytelling, and advocacy goals.
A nationally recognized expert in nonprofit media relations, digital marketing, AI, crisis communications, and public relations, Chris Rosica is the author of The Authentic Brand, The Business of Cause Marketing, and The Power of B2B Social Media. He regularly provides commentary to national outlets including Business Insider, ESPN, O’Dwyer’s, and District Administration. Passionate about helping nonprofits grow, he serves on the State Board of the Boys and Girls Clubs in New Jersey and the Health and Wellness Advisory Council at Johnson and Wales University. Rosica Communications supports national and regional nonprofit organizations across education, youth development, healthcare, and social impact.
Bethany Friedlander is an early adopter of AI and an active user of the tools they will discuss at the NTC. As President and CEO of New Bridge Cleveland and the Central School of Practical Nursing, she has grown the nonprofit by more than 300 percent since joining in 2015. New Bridge Cleveland is a workforce development organization dedicated to providing healthcare training. By combining technical skills with soft skills development, the organization prepares individuals for long-term careers in healthcare, helping build resilience and adaptability in high-demand environments.
For more than four decades, Rosica Communications has partnered with mission-driven organizations nationwide to strengthen brand positioning, enhance reputation, and generate measurable results through media relations, digital marketing, and integrated communications strategies. As AI continues to influence how stakeholders discover and evaluate nonprofits, organizations that take a thoughtful, ethical approach will be best positioned to optimize their communications and achieve stronger results.
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Rosica Communications is a nationally recognized nonprofit PR firm specializing in social media, media relations, thought leadership, crisis communications, SEO, AI search marketing, content marketing, and integrated PR and marketing communications. Our team develops strategic PR and comms. programs that secure earned media, increase visibility, and reinforce trust among key stakeholders.
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Learn more by scheduling a call with Chris Rosica, CEO and president of Rosica Communications: https://www.rosica.com/contact/