4 Strategies to Strengthen Your Nonprofit’s Positioning and Messaging in 2026

According to the IRS, there are more than 1.9 million registered nonprofits in the U.S., making the sector extremely competitive. As not-for-profits [...]

AI Trends Changing the Future of Animal Health Care Marketing and PR

Animal health marketing and PR professionals (agencies and in-house team members) are beginning to rely more heavily on AI. According to Precedence Research, “The global [...]

5 Healthcare Marketing and PR Strategies To Improve Patient Acquisition in 2026

Healthcare systems and providers are entering 2026 with some continuing trends from 2025, such as consolidation and elevated patient expectations. In the new year, we are also likely to see a shift in online search [...]

2026 Content Marketing Forecast for Higher Education

Institutions of higher learning are entering 2026 with increased competition, decreased enrollment, a challenging political landscape, [...]

5 Ways Nonprofits Can Use AI to Improve Donor Engagement in 2026

Nonprofits are entering 2026 with new opportunities to strengthen donor communications and better understand giving patterns [...]

5 Ways Nonprofits Can Strengthen Thought Leadership in 2026

Nonprofits continuously navigate a crowded digital landscape where they strive to build advocacy, secure funding, and strengthen stakeholder engagement.   Building [...]

10 PR and Marketing Trends That will Shape 2026: Expert Insights from a National Thought Leadership and PR Firm

PR, communications, and marketing professionals are entering 2026 with learnings from the year past. This [...]

How TikTok Creator Partnerships Will Impact Marketing and PR in 2026

TikTok continues to demonstrate why partnerships with content creators are among the strongest drivers of [...]

2025 PR and Marketing Successes and Failures: A Year in Review from a Respected Agency

Marketing leaders entered 2025 with optimism and clear expectations to deliver measurable results. While budgets [...]

Meta’s New AI Targeting Model: What It Means for Digital Ads and Marketing Professionals

Meta recently released new details about Generative Ads Recommendation Model (GEM), its most advanced AI-driven [...]

Rebuilding Trust Through PR After the Largest Health Data Breach

The largest U.S. health data breach, affecting more than 190 million people, occurred at Change [...]

Latest Pet Insurance Laws Demand New PR Strategies

Pet insurance is entering a new era as state transparency laws are redefining how insurers [...]