AI Literacy: Preparing Students for AI in the Workforce and Communications Careers title over books
AI Literacy: Preparing Students for AI in the Workforce and Communications Careers

Artificial intelligence is reshaping how we learn, work, and live, forcing schools to adapt faster [...]

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A Record of Excellence: Rosica’s Awards and Accolades

For more than four decades, Chris Rosica has built Rosica Communications into one of the [...]

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National PR Agency Leader, Chris Rosica, Appointed to Johnson & Wales University College of Health & Wellness Advisory Council

Rosica Communications’ CEO and President, Chris Rosica, has been appointed to the Advisory Council for [...]

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LeBron James’ “Second Decision” Ad Sparks Controversy: Chris Rosica Tapped by Business Insider for Commentary

NBA superstar LeBron James had the sports world buzzing this week after teasing what he [...]

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SEO Guide for Nonprofits Competing with AI Overviews

AI-generated search overviews, including Google’s AI Overviews and Search Generative Experience (SGE), are redefining how [...]

Chris Rosica and Wally Amos in Central Park in 2003 during the 25th anniversary of famous Amos
Tribute to Wally Amos

I’ve been thinking a lot about Wally Amos lately, starting in August on the one-year [...]

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How Nonprofits Benefit from Cause Marketing Partnerships with For-profits

Nonprofits today face mounting pressure to expand their reach, attract funding, and demonstrate measurable impact. [...]

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How Media Training Prepares Key Opinion Leaders & Executives for High-Stakes Interviews

Key opinion leaders (KOLs), subject matter experts (SMEs), and nonprofit or for-profit executives are often [...]

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Rosica Communications CEO and President, Chris Rosica Shares Crisis Communications Strategies for School Districts

CEO and President of Rosica Communications, Chris Rosica was recently featured in Martech Edge, where [...]

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Crisis Communications for Pet Products: Managing Product Recalls and Online Backlash

The pet industry is thriving, with pet parents spending more than ever on toys, treats, [...]

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How Educators and School Administrators Can Become Thought Leaders

In most circles, educators and school administrators are well regarded and credible. They shape future [...]

Three sticky notes each reading earned media, owned media, and paid media.
Earned, Owned, and Paid Media — How to Balance All Three for Maximum Impact

Modern marketing success rarely comes from relying on a single channel. Audiences consume information in [...]