Shazam Automatically Identifies the Show While Delivery Agent Handles Product Mapping and Consumer Transactions for Top Television Network Programs. NBCUniversal First to Roll-out.
Delivery Agent, the leader in multi-channel commerce for sports and entertainment, and Shazam, the world’s leading mobile discovery company, today jointly announced a partnership that will allow TV viewers to identify and conveniently purchase products related to the Shazam-enabled show directly from their Apple iOS or Android mobile devices. Shazam automatically identifies what the consumer is watching, and presents the TV show-specific storefront operated and optimized for mobile purchases by Delivery Agent.
“We are very focused on partnerships that bring value to consumers, programmers and brands. The partnership we’re announcing with Shazam benefits all three constituents,” said Mike Fitzsimmons, Delivery Agent CEO. “Consumers can now use Shazam – a favorite app and the undeniable leader in music discovery – to quickly find and buy products from their favorite shows. And brands that are integrated into programming have a new avenue to bring attention to their product – an avenue that ends with a consumer transaction.”
“We are excited to partner with Delivery Agent to provide highly innovative commerce capabilities in our Shazam for TV service. We believe social TV should provide viewers with a reason to engage beyond simply ‘checking in’. This first integration of merchandise and shopping features is a unique addition to the already rich experience we currently offer,” said Andrew Fisher, Shazam’s CEO. “This capability now gives our network partners an enhanced experience for their programming as well as for consumers who want a simple, fulfilling way to interact with the shows they love.”
NBCUniversal, a long-time Delivery Agent client, will be the first to launch with Season 3 of USA Networks’ “Covert Affairs” followed by other NBCUniversal properties. While the show is airing, consumers who Shazam the series will be served contextually relevant products to their mobile device. After a product is identified, consumers will be able to easily purchase the product via Delivery Agent’s mobile storefronts and securely checkout using Delivery Agent’s TV Wallet™, the transaction engine used by media companies to process interactive transactions across the web, mobile and ITV.
The mechanics of the partnership have Delivery Agent’s proprietary catalog of entertainment meta-data integrated into Shazam for TV, which further extends Shazam’s popular app beyond music to television. Delivery Agent, along with their programming partners, will utilize In Program Mentions (IPMs) inventory to trigger the Shazam calls-to-action directly from the television screen.
About Delivery Agent, Inc.
Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, Showtime, The CW, Univision Communications, and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles, Denver and London, Delivery Agent deploys its technology platform, including commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com
About Shazam
Shazam is the world’s leading mobile discovery service, enabling people to experience and share content across mobile devices and the Internet. With more than 150 million people using the service in 200 countries, Shazam has created a new way to learn about music, TV and brands and share finds with friends. For people who don’t yet have the Shazam application on their smartphone, it can be found on iTunes App Store, Android Market, AT&T’s AppCenter, Verizon VCast app store, the Ovi Store by Nokia, Windows Phone Marketplace, BlackBerry App World,