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Leveraging PR Content

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Rosica’s proprietary Sales Smart PRsm process brings accountability to PR. It takes public relations results and turns them into highly-credible, influential selling and marketing tools.

With Sales Smart PRsm, we extend your PR campaign reach far beyond the publicity coverage itself. Because we focus on leveraging the third-party media endorsements we garner, all marketing activities merge in a productive way. This can impact purchasing decisions, brand awareness, corporate image, social reach, and content marketing.

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Through this process, we’ll motivate your key stakeholders including (but not limited to) existing and prospective customers, distributors, retailer partners, employees, and industry influencers. We will help you get noticed, build credibility, demonstrate your commitment to marketing, build brand advocates, and support sales. This ensures a stronger return on your PR investment.

Our Sales Smart PRsm Methodology helps you sell from the bottom up and the top down (pull through and push marketing). Through repurposing our highly credible media placements in an eye-catching format, we deliver third-party/credible endorsements that help you open doors and influence stakeholders. This effort:

  • Supports distributor and retailer relations/communications
  • Fortifies your sales materials and presentations
  • Generates social media sharing opportunities, which are trackable
  • Creates influential materials to disseminate at tradeshows
  • Generates powerful SEO content for lead generation