Advantage Smart PRTM
The news moves quickly, creating opportunities for organizations with relevant expertise to contribute to the conversation. Rosica’s Advantage Smart PR™ connects our clients’ knowledge and experience with timely news, positioning them as trusted subject matter experts (SMEs) and go-to media resources.
We identify news stories and emerging trends directly related to our client-partners’ expertise and quickly develop media pitches to generate earned media opportunities for them. This media relations strategy provides journalists, editors, and producers the SMEs they need to develop their stories.
Whether offering practical advice, explaining a complex issue, or providing a fresh perspective, our focus is on helping audiences understand what the news means and why it matters.
Some call this “newsjacking.” We call it smart and ethical public relations.
Advantage Smart PR focuses on authentic media contributions that add value to the national or local conversation, reflecting our clients’ expertise, missions, and credibility. While speed matters, relevance and accuracy are essential. Through timely media outreach and thoughtful positioning and messaging, we help clients turn current events into opportunities for earned media coverage that build authority and thought leadership, generating greater visibility and strengthening our clients’ reputations. It’s how we use news to make news, while building relationships with journalists who need informed, reliable expert resources.