Thought Leadership Measurement MatrixTM
Rosica’s Thought Leadership Measurement MatrixTM is the PR industry’s first metric-based, comprehensive indicator of thought leadership performance. We built and regularly update this PR and marketing communications measurement tool based on a proprietary algorithm, a series of weighted measures that considers 20 metrics and activities that impact thought leadership. We also take into consideration new social media channels, emerging technologies, Google’s algorithm changes, and a variety of other digital marketing, communications, and PR industry trends and best practices. We benchmark our clients’ thought leadership performance over time, evaluating the impact of the following scaled activities/variables:
- Books published
- Content quality & frequency
- Data & research
- Earned media share of voice
- Email marketing & newsletters
- Event & conference participation
- Influencer, KOL & SME relationships
- Online reputation management
- Paid media & digital advertising
- Perception, awareness & reputation
- Public affairs & government relations
- SEO rankings of keywords/phrases (inc. inbound links from PR)
- Social media presence
- Speaking engagements
- Strategic partnerships
- Positioning & messaging (updated with regularity)
- Webinars, videos & podcasts you “own”
- Website traffic
Click here to learn more about our thought leadership capabilities.