Thought Leadership Measurement Matrix^TM

Thought Leadership Measurement Matrix^TM

Rosica’s Thought Leadership Measurement Matrix^TM is the PR industry’s first metric-based, comprehensive indicator of thought leadership performance. We built and regularly update this PR and marketing communications measurement tool based on a proprietary algorithm, a series of weighted measures that considers 20 metrics and activities that impact thought leadership. We also take into consideration new social media channels, emerging technologies, Google’s algorithm changes, and a variety of other digital marketing, communications, and PR industry trends and best practices. We benchmark our clients’ thought leadership performance over time, evaluating the impact of the following scaled activities/variables:

• Books published
• Content quality & frequency
• Data & research
• Earned media share of voice
• Email marketing & newsletters
• Event & conference participation
• Influencer, KOL & SME relationships
• Online reputation management
• Paid media & digital advertising
• Perception, awareness & reputation
• Public affairs & government relations
• SEO rankings of keywords/phrases (inc. inbound links from PR)
• Social media presence
• Speaking engagements
• Strategic partnerships
• Positioning & messaging (updated with regularity)
• Webinars, videos & podcasts you “own”
• Website traffic

Click here to learn more about our thought leadership capabilities.