Rosica :: Online+Traditional Public Relations & Marketing

The Craft & Hobby Association (CHA) announced a partnership with Erica Domesek, founder of the iconic DIY brand PS – I made this… to promote the Association’s New Product Preview Program, which will serve as a premiere stage for craft manufacturers to showcase cutting-edge products prior to their official debut. These products will be unveiled at a New York City editor event in June and at CHA’s Create-n-Connect Conference & Trade Show in Las Vegas this July. The program is designed to foster excitement and engagement among CHA members, manufacturers, buyers and media.

Domesek, a distinguished DIY and style expert, embodies all that is new in the crafting industry. Her expertise in creating designer-inspired fashion pieces and stylish home decor elements from common craft store finds led to her role as resident judge on TLC's Craft Wars. Erica's second book, P.S. - you're invited..., will be available this September, which spotlights stylish living and entertaining through her DIY concept. Erica has also appeared on The Today Show, Rachael Ray, E! News and Good Morning America.  Her work has been featured in numerous distinguished fashion magazines including Glamour, Elle and Teen Vogue.

“Erica’s passion for the craft industry and in-depth knowledge of all things DIY serves as an inspiration to anyone looking to fuel their passions and find a new creative outlet,” says Andrej Suskavcevic, President and CEO of the Craft & Hobby Association. “This partnership will build excitement and buzz around crafting and amplify our message about how crafts and hobbies add dimension to our lives.”

The Create-n-Connect Conference & Trade Show highlights the season’s largest selection of craft products under one roof. The Conference program gives attendees the opportunity to learn new skills, gain knowledge on business trends and network with other members and international attendees through workshops, seminars, Demo-nars® and special events.

About Craft & Hobby Association
Craft & Hobby Association is an international not-for-profit trade association consisting of thousands of member companies engaged in the design, manufacture, distribution and retail sales of products in the U.S. craft and hobby industry. Its vision is to create a vibrant industry with an exciting image, an expanding customer base and successful members. The goal is to stimulate the sales growth of the craft and hobby industry by creating consumer demand, helping members succeed and leading the industry.

WATERTOWN, MA – Exergen Corporation has announced a donation of $10,000 to The One Fund Boston to help those affected by the Boston Marathon tragedy. The donation is made in honor of the many doctors and nurses of the Boston Marathon Medical Team who helped save lives at the finish line of the tragic April 15, 2013 Boston Marathon race.  The Boston Marathon Medical Team, which is manned by volunteers, has provided medical care at the finish line and along the race route every year since 1978, and is the oldest such medical care organization in the world. 

In addition to its mission to provide acute care for injured runners, the Boston Marathon Medical Team has conducted research for discovering improved methods of care and of preventing injuries among runners.  Exergen Corporation became involved in supporting this aspect of the race when the company was approached to participate in a study of how runners’ core body temperature is affected by completing a marathon.  With newly developed thermometry technology, Exergen was able to provide relevant information on the thermophysiology and heat stress of runners to the doctors and nurses at the finish line that led to improved care and reduced injuries.

 “By volunteering with the Boston Marathon Medical Team, Exergen was able to delve deeper into thermometry for marathon runners as well as for general use. We built a solid scientific foundation for the eventual development of temporal artery thermometry, now relied upon by millions of people in homes, doctors’ offices, clinics, and hospitals,” said Dr. Francesco Pompei, CEO of Exergen Corporation, maker of the Exergen TemporalScanner.  “For 18 years, Exergen has stood side by side with the doctors and nurses assisting runners as they crossed the finish line and we are proud to make this donation in their honor.”

Facebook Fans Can Share Favorite 'Dad Moments' for a Chance to Win

Speyburn Single Malt Scotch Whisky announced the Reconnect Father’s Day Photo Contest for outdoors enthusiasts, beginning May 1 and running through June 30, 2013. Speyburn, known for its deep rooted connection to fishing and the great outdoors, is the only distillery to use water from the Granty Burn, a tributary of the River Spey famed for its purity and its world-class salmon fishing.

Beginning May 1, Speyburn and outdoors lovers alike can upload a photo of a favorite trip or outdoor adventure with the dad in their life, along with a 100-word description of the “reconnect moment” to the Speyburn Facebook Page. Once they have entered, fans are encouraged to invite family and friends to vote for their submission. The reconnect moment with the most votes wins a prize package from Speyburn and a $500 Orvis gift card to outfit their next adventure. One runner up with also receive a $100 Orvis gift certificate and Speyburn merchandise. For official rules and to enter or vote, visit http://www.facebook.com/SpeyburnWhisky

About Speyburn
Speyburn Highland Single Malt Scotch Whisky was first distilled on the December 15, 1897, the diamond jubilee year of Queen Victoria. Today, Speyburn continues to use the time-honored traditional distillation methods that created the single barrel of the 1897 vintage. Speyburn is matured in American and Spanish oak casks in traditional stone-built warehouses. The result is a classic Speyside single malt; golden amber in color with a floral and citrus nose. It is medium-bodied and easy to drink, with a delicate, fruity character and a dry, complex finish. The portfolio includes Speyburn 10 year old, Speyburn 25 year old and Speyburn Braden Orach expressions. (http://www.speyburn.com)
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The World’s Only Luxury Asian Rum Launches in United States

International Beverage USA announced the launch of Phraya, a premium aged rum from Thailand, to the U.S. market. Pronounced prai-ah, this distinctive rum is aged for seven to 12 years in “fired” oak barrels using a deep maturation technique developed to suit the tropical climate of Southeast Asia. Warehouses are situated over cool lagoons and the climate cycle effectively slows down the aging process and gives the spirit depth. 

As a testament to its quality, Phraya recently earned accolades at the prestigious 2013 San Francisco World Spirits Competition with a Double Gold Medal. In addition, at the 2013 Ultimate Spirits Challenge it was chosen as a finalist in the rum category, earning a score of 95, which classified it as being extraordinary and earning the “ultimate recommendation.” The spirit is amber in color and imparts aromas of vanilla, coconut and exotic spices. The taste is smooth, featuring honey and butterscotch with underlying citrus notes. It finishes delicately on the palate with a slight spiciness and a long lasting vanilla ice cream finish.

“Phraya is the perfect addition to International Beverage’s premium spirits portfolio,” said Patrick Graney, President of International Beverage USA. “Its enticingly smooth, rich flavor and balance distinguish it as a rum to discover, desire and savor.”

Phraya is distilled in the province of Nakhom Pathom, commonly regarded as the site of the first city in Thailand. The rich, fertile soil provides an abundance of specially-grown sugar cane which forms the heart of Phraya. It is distilled using the soft, natural waters of the Ta Chin River which lends a delicate, mellow balance to the rum. As the world’s only luxury rum from Asia, its unrivalled elegance offers an enlightening glimpse into classical Asian tradition.

Phraya means “of higher rank” and is inspired by the ancient elements of fire, earth, air and water. According to ancient Asian philosophy, the world and all existence within it is governed by these elements. Each one plays a key role in the creation and the taste of the spirit and is represented in the beautiful bottle cuff.

Now available at luxury and specialty retailers in California, Illinois, Washington and New York for a suggested retail price of $49.99, Phraya will expand distribution to Florida and Texas in June 2013. For more information visit www.phrayarum.com

About International Beverage

International Beverage, Inc. (www.interbevgroup.com) was established in 2005 as the international arm of ThaiBev, one of South East Asia’s leading alcohol beverage companies. With a network of regional offices in Asia, Europe and North America, the company is responsible for the production, sales, marketing and distribution of a portfolio of premium global brands in more than 80 countries and territories. The company’s success is built on a strong understanding of local cultures and markets along with the creation of a global operational network.

Providing Solutions to Improve Environmental Services Role in Infection Prevention

Orangeburg, NY— PDI, leader in infection prevention education, clinical support and products, introduces a larger wipe format for its Sani-Cloth^® Bleach Germicidal Disposable Wipes to provide a product suited to meet the needs of Environmental Services. Along with the Sani-Cloth^® AF3 Germicidal Disposable Wipe and Super Sani-Cloth^® Germicidal Disposable Wipes, the EPA-Registered Sani-Cloth^® Bleach Extra Large Canister is part of the complete Sani-Cloth^® Environmental Hygiene System.  The system targets all areas of healthcare facilities, ranging from high-risk or sensitive patient areas to general everyday use. The system also incorporates dedicated training and educational support, complete in-servicing, compliance tools, signage and dispensing accessories.

“The role of Environmental Services is critical in mitigating the risk of HAI transmission. Therefore, it is important for Environmental Services and Infection Prevention teams to align on infection prevention initiatives.  This includes education on the proper use of a sodium hypochlorite solution to reduce the risk of transmission of Norovirus and Clostridium difficile,” said PDI’s Senior Director of Clinical Affairs, Hudson Garrett, Jr., PhD. “Moreover, by utilizing training and compliance tools, Environmental Services can play an equally important role in increasing patient satisfaction scores.”

The Sani-Cloth^® Bleach XL Canister features a 7.5 x 15-inch wipe which is unfolded, ready to use and packaged in a 65-count container. These wipes are ideal for disinfecting high-risk areas endemic with Clostridium difficile spores and Norovirus. The stabilized dilution of sodium hypochlorite is tested effective against 50 microorganisms, including clinically emergent microorganisms such as CRE, EBSL-producing E. coli., NDM-1 and ESCAPE pathogens, with an overall contact time of four minutes.

Recent healthcare legislation and its impact on reimbursement rates have made cost reduction through streamlining processes of paramount importance for healthcare facilities. In addition, reimbursements are partly determined by patient safety measures such as infection rates, as well as patient satisfaction scores via the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS). Through education and selection of proper solutions, Environmental Services plays a vital role in helping facilities perform optimally on these measures as well as ensure patient and healthcare worker safety.

For additional information on collaboration of infection prevention and environmental services, download this free whitepaper.

PDI helps reduce preventable infections, control healthcare costs, and ultimately help save lives by delivering a broad range of evidence-based, market leading environmental hygiene and patient care solutions.  PDI’s expertise in making a difference in the community and healthcare environments extends throughout the United States and worldwide. www.pdipdi.com/healthcare.