CoverMate Inc. has contracted with a national public relations agency and an Internet marketing firm to promote its CoverMate® food covers as a simple solution to keeping food fresh and protecting perishables in the refrigerator, on the serving table and in the microwave oven. Rosica PR, Inc. and Interact Marketing, LLC have been hired to draw attention to the usefulness and convenience of CoverMate® covers for storing food as well as for keeping the microwave oven clean while cooking and thawing food or reheating leftovers.

Rosica, which has handled national campaigns for food companies including Keebler and Famous Amos and retailers including Shop Rite supermarkets, will introduce newspaper, magazine, radio, television and Internet media to CoverMate® through innovative promotional activities. The firm will make the covers available to leading consumer editors, online bloggers and others interested in receiving samples to review and share their impressions of CoverMate® covers. Rosica’s campaign will focus on the superiority of CoverMate® covers over other storage solutions.

Additionally, Interact Marketing, a full-service Internet marketing firm, will support the campaign through search engine optimization (SEO) to enhance the online visibility of CoverMate® covers and spread awareness of them as an easy alternative to searching for lost food container lids or hassling with foils and wraps.

“CoverMate® covers offer a simple solution to numerous food storage problems, and consumers need to know about them,” said company CEO Claus Sadlier. “With the expertise of Rosica and Interact Marketing, we expect shoppers will increasingly select CoverMate® as a sensible and cost-effective replacement for the food storage options they currently use.”

Designed as a superior alternative to conventional foil and plastic wrap products or old-fashioned shower cap style bowl covers, CoverMate® covers are BPA-free and PVC-free and designed specifically for covering food and are made from FDA compliant food safe materials. Utilizing patent pending technology, a super resilient FlexBand is built into each cover, which allows it to perfectly fit and hygienically seal any shape dish, bowl, plate or container. The FlexBand® technology allows food to be covered, uncovered and recovered in seconds. Made of clear material to make the contents clearly visible, the covers are waterproof, sanitary, microwavable and reusable.

CoverMate Inc. manufactures and markets CoverMate® covers. The covers are made on state-of-the-art forming equipment in a Covermate factory in Hayward, CA. For more information visit www.covermatecovers.com.

More than 85% of women in the U.S. have cellulite. Now, there is a revolutionary new anti-cellulite dietary supplement clinically proven to help target the thighs, hips and gluteal area. Santica Research Labs, LLC, a subsidiary of Italian multinational Medestea Internazionale, announces the launch of CelluScience® Anti-Cellulite Beauté Intensive, the most scientifically advanced cellulite capsule now available in the U.S. which, heretofore, has only been available for sale in Europe, where its formula has won numerous awards.

“This unique supplement, made from carefully selected natural botanical extracts, targets the underlying factors that contribute to the development of cellulite,” says Eddie Catalfamo, Santica Research Labs President & CEO. “It is a common misunderstanding that only overweight women have cellulite, but, in fact, it is a common problem for thin people as well.”

CelluScience’s patented Vascolarys Complex™ proprietary blend includes fish oil, borage oil, grape seed extract, Ginkgo biloba, Gotu Kola Leaf and other natural ingredients. Unlike anti-cellulite creams and lotions applied topically to the skin, CelluScience® works from the inside out in three ways: helps maintain strong micro-circulation, helps promote healthy cell metabolism and delivers potent anti-oxidants. Although at present there is no general agreement on the causes of cellulite, it is widely believed it occurs when blood vessels and connective tissue are weakened, allowing the buoyant fat cells to rise to the surface and become trapped in the skin’s dermal layer.

The findings of a three-month study conducted by scientists at the University of Siena, Italy, found thigh circumference was reduced by an average 3.6% up to 6.7% and the abdomen circumference was reduced by an average 4.1% up to 11.1% of the women who took the supplements during the clinical trial. Nearly 69% reported seeing results within 30 days and 94% reported results within 47 days. All five studies have been reviewed by Dr. Howard Maibach, Professor of Dermatology, University of California School of Medicine in San Francisco.

Available in February 2010, CelluScience® Anti-Cellulite Beauté Intensive dietary supplement can be purchased at select GNC stores or online at www.gnc.com and www.celluscience.com. The new 15-day starter program of 45 gel capsules for $64.99 will be available at national retailers and drug chains starting in March 2010. It is recommended that the convenient, easy-to-swallow gel caps be taken three times a day, two in the morning, one in the evening, preferably on an empty stomach. For best results, this Beauté Intensive regimen should be followed for a minimum of 90 days and repeated at least twice a year accompanied by a fitness program to sustain the results.

Medestea Internazionale S.p.A. was founded in Torino, Italy in 1990 under the trademarks Clinians and Sant’Angelica, two lines of leading cosmetology and dietary supplements in the mass market and pharmacy markets. Medestea is the only European company awarded the best product of the year in the dietary supplement market in such countries as the U.S., Australia, Argentina, U.K. and Spain. Today, Medestea Internazionale represents Medestea USA Holding, Inc., whose U.S. subsidiaries, Klaumwell Research Labs, LLC and Santica Research Labs, LLC which distributes its products in North and South America.

Klaumwell Research Labs, LLC, U.S., a subsidiary of Italian multinational Medestea Internazionale, announced positive results from a double-blind, placebo-controlled clinical study published in the prestigious, peer-reviewed International Journal of Obesity which demonstrates the efficacy of key ingredients contained in a new appetite control spray. Fullfast™ is a clinically tested dietary supplement that helps reduce excessive feelings of hunger. Containing a proprietary blend of natural botanical extracts, Fullfast™ uses an innovative mouth spray delivery system to facilitate quick ingestion and absorption of its key ingredients. The product is formulated to influence signals in the center of the brain, the hypothalamus, which helps control hunger.

“This product will be welcomed enthusiastically by people who struggle to follow a weight-loss regimen because they feel hungry while dieting,” says Eddie Catalfamo, Klaumwell Research Labs President & CEO. “Fullfast™ is easy to use and delivers a pleasant tasting natural mist that helps control hunger.”

The key ingredient in Fullfast’s patented Hydroxytonin Complex™ is Griffonia Simplicifolia seed extract, which is a natural source of 5-Hydroxytryptophan (5-HTP). 5-HTP is an important precursor to the neurotransmitter serotonin, which is necessary for the body to help regulate mood and control appetite. The other natural botanical extracts found in the formula include gotu kola, dandelion root and artichoke leaf which are all rich in active principles that help with drainage, purification and detoxification. Other ingredients include Guarana extract and Klamath Algae (natural source of phenylethylamine) which may also play a role in regulating appetite. For best results, use as directed five times a day before breakfast, mid-morning, before lunch, mid-afternoon and before dinner.

The findings of the two-month study involving overweight women conducted by scientists at the University of Pavia, Italy, indicate 5HTP-natural extracts may be safely used to reduce hunger and treat the problem of appetite control in a weight loss program. None of the researchers involved in the study have any affiliation with Medestea. The study has been reviewed by Dr. John Fernstrom, Professor of Psychiatry and Pharmacology Research Director - UPMC Weight Management Center, University of Pittsburgh School of Medicine.

Available in February 2010, new Fullfast™ lemon-lime flavored vegetarian formula retails at $29.99 for a one-month supply and can be purchased at select GNC stores or online at www.gnc.com and www.fullfast.com. Retail distribution will be expanding throughout February and March 2010.

Dr. Fernstrom is available for interviews by appointment only. Please contact Rosica PR to schedule interviews or request product samples.

Medestea Internazionale S.p.A. was founded in Torino, Italy in 1990 under the trademarks Clinians and Sant’Angelica, two lines of leading cosmetology and dietary supplements in the mass market and pharmacy markets. Medestea is the only European company awarded the best product of the year in the dietary supplement market in such countries as the U.S., Australia, Argentina, U.K. and Spain. Today, Medestea Internazionale represents Medestea USA Holding, Inc., whose U.S. subsidiaries, Klaumwell Research Labs, LLC and Santica Research Labs, LLC which distributes its products in North and South America.

The Salvation Army is mobilizing resources and personnel to assist with the international relief effort in Haiti following a severe earthquake Tuesday that damaged much of the country’s infrastructure, housing and commercial buildings.

The Salvation Army has had a presence in Haiti since 1950 and currently operates schools, clinics, a hospital, feeding programs, children's homes and church-related activities spread across two major facilities in Port au Prince, close to the epicenter of the earthquake and at other locations in the country.

One of the facilities, or compounds as it is referred to, includes a home for more than 50 children; a school with a daily attendance of 1,500 children; a medical clinic caring for 150-200 people daily; and a church that on any typical Sunday welcomes nearly 1,000 people. The facility is less than 10 minutes from the National Palace and is in an area known as St. Martin that’s home to predominantly poor living in the nation’s capital.

According to reports from Salvation Army staff in Port au Prince, no one in the compound was injured during the earthquake, but the children’s home, the clinic and church suffered major damage. Several smaller buildings, including residences, have collapsed completely. People were sleeping in the parking lot overnight, while severe aftershocks continued to affect the country.

The second compound that houses Salvation Army administrative offices is being used as an emergency operations center; damage was slight to this compound, according to Salvation Army reports from Haiti.

The Salvation Army hospital in Fond-des-Negres (75 miles west of Port-au-Prince) reports some minor damage, but no injuries.

The Salvation Army’s World Services Office, based in Alexandria, VA, has committed $50,000 to the relief effort and the organization is prepared to commit more financial resources, as well as food, water and other emergency supplies, to assist in the recovery.

The organization is preparing to send more than 44,000 lbs of pre-packaged emergency rations to the country, along with emergency disaster teams. The Salvation Army is working with other agencies to identify appropriate transportation for the food. As with all such relief efforts, The Salvation Army will be a part of the initial emergency response while assessing longer term needs of the residents.

“Our thoughts and prayers are with the people of Haiti at this time and especially our Salvation Army officers and employees throughout the country,” said Lt. Col. Dan Starrett, who directs the Salvation Army World Services Office.

The Salvation Army is accepting monetary donations to assist in the effort via, www.salvationarmyusa.org, 1-800-SAL-ARMY and postal mail at: The Salvation Army World Service Office, International Disaster Relief Fund, PO Box 630728, Baltimore, MD 21263-0728. Designate donations “Haiti Earthquake.”
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About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 129 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. About 82 cents of every dollar raised is used to support those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.

Williston, VT. Approximately 43% of a home's utility bill can be attributed to heating and cooling. Unfortunately, a significant amount of the money spent on that typical bill goes out the window – literally – because of drafty doors and windows. Replacing those doors and windows can be costly. While fabric door snakes work, they need constant adjustment. There is a new, affordable and easy-to-use product that will help consumers save on heating bills this season.

Made from the same foam used to insulate pipes in Northern Canada, the Twin Draft Guard® keeps the internal climate from being affected by the outside elements allowing for more efficient temperature regulation. This double-sided insulation device blocks drafts from both sides of doors and windows keeping cold air out and warm air in. It virtually creates an airtight seal so that nothing gets through reducing heating and cooling costs by 13% to 20% in rooms in which it is used.

"Saving money is on everyone's mind today," says Steve Heroux, CEO of Hampton Direct, Inc. "Excess air leakage in your home can increase your heating and cooling bills by 30%. The Twin Draft Guard© is a simple, cost-effective way to reduce heating costs this winter and put some extra money in your wallet."

The Twin Draft Guard® fits windows and doors up to 36 inches. You just cut the inserts to the length you need, insert them into the cover, then slide the Twin Draft Guard® under the door. That's it. Doors open and close easily as it glides over floors and carpets.

An As Seen On TV product of Hampton Direct, Inc., the Twin Draft Guard® retails for $9.99 and can now be purchased at 350 Lowe’s stores in the Northeast Region (NY, NJ, PA, CT, DE, MD, OH, VA, MD, WV, NJ, MA, RI, VT, NC, NH, ME) in addition to major retail chains including Walmart, Target, Bed Bath & Beyond, Walgreens, etc. Double packs are available at www.twindraftguard.com.

Hampton Direct, Inc. is a leading international importer and distributor of consumer products. The Vermont-based company's offerings include common household problem solving products that includes the As Seen On TV Wonder Hanger®, Twin Draft Guard® and Total Pillow®.