Rosica :: Online+Traditional Public Relations & Marketing

WATERTOWN, MA – Exergen® Corporation announced the second year of its “Up to Speed: Fast and Accurate” sponsorship program with INDYCAR and NASCAR, on behalf of its Exergen TemporalScanner thermometer.  The promotion launches this Memorial Day weekend as part of The Indianapolis Motor Sports Network’s exclusive national coverage of The Indianapolis 500 Race. The promotion runs through the end of race season in November.

Each week, fans will have a chance to win an Exergen TemporalScanner Thermometer by properly guessing or coming closest to guessing the outside temperature at the time the Green Flag is waved at the start of the race.  All participants will automatically be entered into a drawing to win a VIP dream trip for four to the 2014 Indianapolis 500 race. Exergen will provide temperature reports at various points during the race, including temperatures taken at starting time, and through temperature readings of tires, engines and other racing mechanisms.  Exergen “Smart and Accurate Race Updates” will be broadcast throughout the race from pit reporters in the Exergen Pit Crew.

“Racing is America’s number one spectator sport and a huge draw for families. We are pleased to once again support our family of retailers by sponsoring this event through our partnerships with Adlarge Media, Indycar Radio, and PRN Radio,” said Exergen Corporation founder and CEO Francesco Pompei, Ph.D., who will serve as Honorary Pit Reporter providing commentary during an interview.

Exergen markets two models of the TemporalScanner thermometer: a professional version for doctors’ offices and hospitals, and a consumer model sold in major retailers including Wal-Mart, Target, Walgreen’s, Rite Aid, Costco, Sam’s Club, Babies “R” Us, Toys “R” Us, and BJ’s. More than one billion temperatures are taken each year with the TemporalScanner. Used in thousands of hospitals, clinics, and pediatricians’ offices in the country as well as in millions of homes, it is the #1 retail brand, and is also the only thermometer manufactured in the United States.  The performance of the Exergen Temporal Scanner is supported by more than 50 peer-reviewed published studies covering all ages from preterm infants to geriatrics and all care areas from hospitals to homes.

Exergen Corporation is recognized worldwide as an innovator and leading manufacturer of patented infrared thermometers, scanners, sensors and controls. The company holds more than 60 U.S. patents for non-invasive temperature measurement devices. Its products are used in a wide variety of industrial and medical applications for both professionals and consumers. For additional information, visit www.exergen.com.

The Craft & Hobby Association (CHA) announced a partnership with Erica Domesek, founder of the iconic DIY brand PS – I made this… to promote the Association’s New Product Preview Program, which will serve as a premiere stage for craft manufacturers to showcase cutting-edge products prior to their official debut. These products will be unveiled at a New York City editor event in June and at CHA’s Create-n-Connect Conference & Trade Show in Las Vegas this July. The program is designed to foster excitement and engagement among CHA members, manufacturers, buyers and media.

Domesek, a distinguished DIY and style expert, embodies all that is new in the crafting industry. Her expertise in creating designer-inspired fashion pieces and stylish home decor elements from common craft store finds led to her role as resident judge on TLC's Craft Wars. Erica's second book, P.S. - you're invited..., will be available this September, which spotlights stylish living and entertaining through her DIY concept. Erica has also appeared on The Today Show, Rachael Ray, E! News and Good Morning America.  Her work has been featured in numerous distinguished fashion magazines including Glamour, Elle and Teen Vogue.

“Erica’s passion for the craft industry and in-depth knowledge of all things DIY serves as an inspiration to anyone looking to fuel their passions and find a new creative outlet,” says Andrej Suskavcevic, President and CEO of the Craft & Hobby Association. “This partnership will build excitement and buzz around crafting and amplify our message about how crafts and hobbies add dimension to our lives.”

The Create-n-Connect Conference & Trade Show highlights the season’s largest selection of craft products under one roof. The Conference program gives attendees the opportunity to learn new skills, gain knowledge on business trends and network with other members and international attendees through workshops, seminars, Demo-nars® and special events.

About Craft & Hobby Association
Craft & Hobby Association is an international not-for-profit trade association consisting of thousands of member companies engaged in the design, manufacture, distribution and retail sales of products in the U.S. craft and hobby industry. Its vision is to create a vibrant industry with an exciting image, an expanding customer base and successful members. The goal is to stimulate the sales growth of the craft and hobby industry by creating consumer demand, helping members succeed and leading the industry.

WATERTOWN, MA – Exergen Corporation has announced a donation of $10,000 to The One Fund Boston to help those affected by the Boston Marathon tragedy. The donation is made in honor of the many doctors and nurses of the Boston Marathon Medical Team who helped save lives at the finish line of the tragic April 15, 2013 Boston Marathon race.  The Boston Marathon Medical Team, which is manned by volunteers, has provided medical care at the finish line and along the race route every year since 1978, and is the oldest such medical care organization in the world. 

In addition to its mission to provide acute care for injured runners, the Boston Marathon Medical Team has conducted research for discovering improved methods of care and of preventing injuries among runners.  Exergen Corporation became involved in supporting this aspect of the race when the company was approached to participate in a study of how runners’ core body temperature is affected by completing a marathon.  With newly developed thermometry technology, Exergen was able to provide relevant information on the thermophysiology and heat stress of runners to the doctors and nurses at the finish line that led to improved care and reduced injuries.

 “By volunteering with the Boston Marathon Medical Team, Exergen was able to delve deeper into thermometry for marathon runners as well as for general use. We built a solid scientific foundation for the eventual development of temporal artery thermometry, now relied upon by millions of people in homes, doctors’ offices, clinics, and hospitals,” said Dr. Francesco Pompei, CEO of Exergen Corporation, maker of the Exergen TemporalScanner.  “For 18 years, Exergen has stood side by side with the doctors and nurses assisting runners as they crossed the finish line and we are proud to make this donation in their honor.”

Facebook Fans Can Share Favorite 'Dad Moments' for a Chance to Win

Speyburn Single Malt Scotch Whisky announced the Reconnect Father’s Day Photo Contest for outdoors enthusiasts, beginning May 1 and running through June 30, 2013. Speyburn, known for its deep rooted connection to fishing and the great outdoors, is the only distillery to use water from the Granty Burn, a tributary of the River Spey famed for its purity and its world-class salmon fishing.

Beginning May 1, Speyburn and outdoors lovers alike can upload a photo of a favorite trip or outdoor adventure with the dad in their life, along with a 100-word description of the “reconnect moment” to the Speyburn Facebook Page. Once they have entered, fans are encouraged to invite family and friends to vote for their submission. The reconnect moment with the most votes wins a prize package from Speyburn and a $500 Orvis gift card to outfit their next adventure. One runner up with also receive a $100 Orvis gift certificate and Speyburn merchandise. For official rules and to enter or vote, visit http://www.facebook.com/SpeyburnWhisky

About Speyburn
Speyburn Highland Single Malt Scotch Whisky was first distilled on the December 15, 1897, the diamond jubilee year of Queen Victoria. Today, Speyburn continues to use the time-honored traditional distillation methods that created the single barrel of the 1897 vintage. Speyburn is matured in American and Spanish oak casks in traditional stone-built warehouses. The result is a classic Speyside single malt; golden amber in color with a floral and citrus nose. It is medium-bodied and easy to drink, with a delicate, fruity character and a dry, complex finish. The portfolio includes Speyburn 10 year old, Speyburn 25 year old and Speyburn Braden Orach expressions. (http://www.speyburn.com)
###

The World’s Only Luxury Asian Rum Launches in United States

International Beverage USA announced the launch of Phraya, a premium aged rum from Thailand, to the U.S. market. Pronounced prai-ah, this distinctive rum is aged for seven to 12 years in “fired” oak barrels using a deep maturation technique developed to suit the tropical climate of Southeast Asia. Warehouses are situated over cool lagoons and the climate cycle effectively slows down the aging process and gives the spirit depth. 

As a testament to its quality, Phraya recently earned accolades at the prestigious 2013 San Francisco World Spirits Competition with a Double Gold Medal. In addition, at the 2013 Ultimate Spirits Challenge it was chosen as a finalist in the rum category, earning a score of 95, which classified it as being extraordinary and earning the “ultimate recommendation.” The spirit is amber in color and imparts aromas of vanilla, coconut and exotic spices. The taste is smooth, featuring honey and butterscotch with underlying citrus notes. It finishes delicately on the palate with a slight spiciness and a long lasting vanilla ice cream finish.

“Phraya is the perfect addition to International Beverage’s premium spirits portfolio,” said Patrick Graney, President of International Beverage USA. “Its enticingly smooth, rich flavor and balance distinguish it as a rum to discover, desire and savor.”

Phraya is distilled in the province of Nakhom Pathom, commonly regarded as the site of the first city in Thailand. The rich, fertile soil provides an abundance of specially-grown sugar cane which forms the heart of Phraya. It is distilled using the soft, natural waters of the Ta Chin River which lends a delicate, mellow balance to the rum. As the world’s only luxury rum from Asia, its unrivalled elegance offers an enlightening glimpse into classical Asian tradition.

Phraya means “of higher rank” and is inspired by the ancient elements of fire, earth, air and water. According to ancient Asian philosophy, the world and all existence within it is governed by these elements. Each one plays a key role in the creation and the taste of the spirit and is represented in the beautiful bottle cuff.

Now available at luxury and specialty retailers in California, Illinois, Washington and New York for a suggested retail price of $49.99, Phraya will expand distribution to Florida and Texas in June 2013. For more information visit www.phrayarum.com

About International Beverage

International Beverage, Inc. (www.interbevgroup.com) was established in 2005 as the international arm of ThaiBev, one of South East Asia’s leading alcohol beverage companies. With a network of regional offices in Asia, Europe and North America, the company is responsible for the production, sales, marketing and distribution of a portfolio of premium global brands in more than 80 countries and territories. The company’s success is built on a strong understanding of local cultures and markets along with the creation of a global operational network.