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Odwyer’s Report – Rosica

For nearly 25 years, Rosica Strategic PR has developed PR programs and award-winning PSAs designed to garner media coverage for healthcare and medical clients, ranging from Physicians for a National Health Program and The National Association for Home Care & Hospice, to the New Jersey Department of Health and Senior Services and Moore Medical Corporation.

In 2004, New Jersey Poison Information and Education Services called upon Rosica to help spread the word about potential household hazards and direct the general public to their toll-free help line.

Rosica developed a program including media events that generated coverage in print and broadcast media, and a PSA that Rosica placed on television and radio outlets in New York, New Jersey and Pennsylvania, reaching upwards of 85 million area residents in less than 60 days.

For Moore Medical Corporation, Rosica developed and executed a media and community relations plan to reach the markets of physicians and emergency medical technicians through consumer and trade media as well as through events and cause-related marketing programs.