Chris Rosica Speaks at Boys & Girls Clubs’ Annual Area Council Meeting

Convincing the media to cover your story takes advance planning as well as understanding media professionals’ needs when covering news. Clever angles or “news hooks” can reel in reporters and convince them to deliver your message.

As and advocate of cause marketing, Rosica Strategic Public Relations’ CEO, Christopher Rosica, leads by example.

“Embracing a cause makes good business sense,” says Rosica. “Nothing builds brand devotion among today’s increasingly hard-to-please consumers like a company’s proven commitment to a worthy cause.”

Serving on the Board of Boys & Girls Clubs in New Jersey, Rosica has consistently contributed to the organization’s visibility. Recently, he spoke the “11th Annual Board Leadership Conference,” educating and providing attendees with a toolkit to help make garnishing media coverage simple and easy.

For more information or to contact Chris Rosica regarding speaking engagements, please call Rosica Strategic Public Relations at (201) 843-5600.