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Smart Lunch Box Idea from a Smart Cookie

Offer Kids a Delicious and Healthy Back-to-School Treat

Uncle Wally’s, the #1 branded in-store bakery muffin company, founded by cookie entrepreneur Wally “famous” Amos, has the perfect answer to the question of what “goody” to pack in the school or work lunch box: Smart Portion Muffins and Smart Portion Brownie Cups. Made with whole grains, Smart Portions are 99% fat free and are excellent sources of fiber.

According to the American Obesity Association, about 15% of American children and adolescents (ages 6 – 19) are obese. Childhood obesity is a serious issue with many health and social consequences that often continue into adulthood. Teaching children healthy eating habits and portion control at a young age is the most important way we can fight this epidemic.

It is not always what we eat that adds calories, but how much. Smart Portion Muffins and Brownie Cups come in convenient, ready-to-eat portion-controlled packages that are the perfect ending to a child’s lunch. The muffins are available in three varieties: Whole Grain Blueberry, Whole Grain Cranberry Apple and Banana. Each package contains two muffins at only 140 calories, is 99% fat-free, offers a good source of fiber and contains no trans fats. Smart Portion Brownie Cups offer the same delicious benefits, contain only 160 calories per twin pack and are made with whole grains and chocolate fudge.

Uncle Wally’s Muffin Company, based in Shirley, New York, was founded in 1995 and is one of the top muffin manufacturers in the U.S. Other brands include Uncle Wally’s Oven Luv’n Muffins, the food industry’s first and only slice-and-bake muffin, which is available in select supermarkets in New York and throughout the country, including all B.J.’s Wholesale Club Stores, King Kullen, Key Food, Gristede’s, Met Food, D’Agostino, Shop Rite, Safeway stores and their affiliates Vons, Dominick’s, Randall’s, Tom Thumb, Genuardi’s, Pavilions and Carrs. The company also makes Rich & Moist, Whole Grain, Fat Free and Sugar Free Muffins that are sold nationally in more than 5,000 stores. For more information, visit www.UncleWallys.com.

Public Relations Contact: Rosica Strategic Public Relations