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Oh the Irony of It…

Fake Christmas Tree Reseller Tries to “Fake” the Public

In 2004, an innovative industry leading Christmas tree grower began selling the world’s first live, fresh-cut designer Christmas tree. Joe Sharp, owner of Yule Tree Farms in Canby, Oregon, called the designer tree Oregon’s Noble VintageR and registered the trademark. Oregon’s Noble Vintage, culled from the best of the best Yule Tree Farms Noble Fir trees, enjoys the protection of the registered symbol, and it is sold at select garden centers nationwide.

Ironically, the reason for the designer tree was a precipitous drop in sales of live cut trees from the country’s 4,000 plus Christmas tree farmers – due to the importation of fake trees. The strategy that Joe Sharp used brought new focus through contemporary marketing concepts and awareness for live cut trees.

Recently, resellers of fake Christmas trees used the Oregon’s Noble Vintage registered name on fake Christmas trees, thereby infringing upon the trademark.

The live versus fake Christmas tree controversy has cut deeply into real tree sales, and the trademark infringement by fake Christmas tree resellers is the result of the high profile Mr. Sharp’s trees have enjoyed in the national media.

The fake Christmas tree resellers have responded to Mr. Sharp’s notice of infringement and say they will comply with the requests contained in the Yule Tree Farms attorney’s letter to cease selling the fake tree with the name, Oregon’s Noble Vintage.

For more information on Yule Tree, visit www.christmastreeoregon.com.

Public Relations Contact: Rosica Strategic Public Relations