PARAMUS — Rosica Strategic Public Relations and boutique firm B&Y Communications announced today their merger into one marketing and public relations firm. Terms of the merger were not disclosed. The company, now with a staff of 18, operates out of its Paramus headquarters. Rosica is led by Christopher Rosica, its chief executive.
The three-person staff at B&Y, in Montclair, all joined the Rosica team, according to Susan Youdovin, B&Y president. The B&Y team included vice president Kathryn Kempf, now senior vice president of Rosica Healthcare; and B&Y’s media relations director Marybeth Nibley, who becomes senior writer with the firm.
“Our background is in health care, pharmaceuticals, B-to-B and medical technology,” Youdovin said. She is now executive vice president of the newly formed Rosica Healthcare Division.
By João-Pierre Ruth
Public Relations Contact: Rosica Strategic Public Relations