The Craft & Hobby Association (CHA) announced a partnership with Erica Domesek, founder of the iconic DIY brand PS – I made this… to promote the Association’s New Product Preview Program, which will serve as a premiere stage for craft manufacturers to showcase cutting-edge products prior to their official debut. These products will be unveiled at a New York City editor event in June and at CHA’s Create-n-Connect Conference & Trade Show in Las Vegas this July. The program is designed to foster excitement and engagement among CHA members, manufacturers, buyers and media.
Domesek, a distinguished DIY and style expert, embodies all that is new in the crafting industry. Her expertise in creating designer-inspired fashion pieces and stylish home decor elements from common craft store finds led to her role as resident judge on TLC’s Craft Wars. Erica’s second book, P.S. – you’re invited…, will be available this September, which spotlights stylish living and entertaining through her DIY concept. Erica has also appeared on The Today Show, Rachael Ray, E! News and Good Morning America. Her work has been featured in numerous distinguished fashion magazines including Glamour, Elle and Teen Vogue.
“Erica’s passion for the craft industry and in-depth knowledge of all things DIY serves as an inspiration to anyone looking to fuel their passions and find a new creative outlet,” says Andrej Suskavcevic, President and CEO of the Craft & Hobby Association. “This partnership will build excitement and buzz around crafting and amplify our message about how crafts and hobbies add dimension to our lives.”
The Create-n-Connect Conference & Trade Show highlights the season’s largest selection of craft products under one roof. The Conference program gives attendees the opportunity to learn new skills, gain knowledge on business trends and network with other members and international attendees through workshops, seminars, Demo-nars® and special events.
About Craft & Hobby Association
Craft & Hobby Association is an international not-for-profit trade association consisting of thousands of member companies engaged in the design, manufacture, distribution and retail sales of products in the U.S. craft and hobby industry. Its vision is to create a vibrant industry with an exciting image, an expanding customer base and successful members. The goal is to stimulate the sales growth of the craft and hobby industry by creating consumer demand, helping members succeed and leading the industry.