In its mission to help New Yorkers stay safe from coronavirus, the Salvation Army of Greater New York recently partnered with HALOLIFE to give high-quality masks to the homeless and underserved populations of New York. Many New Yorkers who are homeless or have become unemployed because of the pandemic do not have access to the appropriate PPE they need, so HALOLIFE and Salvation Army stepped in to help. Hundreds of people lined up to claim their reusable masks, which offer powerful, full-spectrum protection with a wafer-thin nanofiber filter that allows for easy breathing.
“These are high-quality masks, which HALOLIFE donated today, and we are grateful to get these in the hands of those who need them most,” said Salvation Army Divisional Headquarters Major Kevin Stoops. “Like the Salvation Army of Greater New York, HALO has a strong mission; for every order they receive, they donate a mask to a charity partner. So, when people in came today to receive food, we’ve provided them with complementary HALOmasks – so they can be safe and comfortable.”
After receiving his new HALOmask, Matthew Washington, a New Yorker who relies on the Salvation Army for support, said, “I think these masks are great. You can just feel the quality – and it can be used in warmer weather. I had a mask on, but this one is much better than the one I just took off. I feel much safer.”
You can review the earned media coverage Rosica secured for this PPE donation event and learn more here: amNewYork, WNBC New York, FOX 5 New York, and PIX11 New York.