Category Archives: Media Placements

National Society for High School Scholars Makes National News

Rosica Communications helped the National Society of High School Scholars (NSHSS) make national news with an in-depth article in Newsweek. National Society of High School Scholars is a distinguished academic honor society, committed to recognizing and serving high achieving student scholars in more than 26,000 high schools across 170 countries.

The article reported on findings from a new national survey that NSHSS conducted among more than 2,000 high school students. Among other information, the article discusses the implications online only schooling could have on many college campuses next year, with 32% of incoming college freshman saying they would defer admission to next year. NSHSS President James Lewis, talks about his belief that students will continue to attend these institutions despite the online schooling and continue pursuing their college education to earn a degree.

According to the NSHSS survey, over 94% of respondents surveyed are pretty hopeful or very hopeful that they will achieve a college education, which is most important to the students and college administration. Students will to adapt to the new e-learning style even if it is not their preference for learning. However, according to the survey, 53% of students surveyed prefer in-person classes but could deal given the circumstances. This speaks volumes. The students understand that online learning is less than ideal but will adjust and continue to accel in their education.

In the article, Lewis is quoted, “I think that students will adapt, and institutions will get better at delivering the college experience in a virtual way,” Lewis told Newsweek. “Students may complain about the things they are missing, but I am confident that they will make the best of the situation.”

To view the entire story click here https://www.newsweek.com/32-percent-students-say-they-wont-go-college-next-year-if-classes-are-online-only-1503248

Washington Examiner Shares Chris Rosica’s View on Storytelling in Times of Crisis

In yesterday’s Washington Examiner, COVID-19 crisis communications expert Chris Rosica was asked to comment on Dr. Deborah Birx’s story delivered at the White House’s daily coronavirus briefing. Dr. Birx shared her grandmother’s heart-wrenching story and a plea not to be the person who introduces the virus to a vulnerable person. According to Washington Examiner reporter Rob Crilly, Dr. Birx said, in reference to the Spanish flu epidemic, that her “grandmother Leah lived with a lifetime of guilt after bringing flu home from school, she said.”  

In the article, Crilly states: “Chris Rosica, a crisis communications expert, said storytelling made people tune in, remember the message, and, most importantly, share it. Birx, he said, had a powerful ability to connect with her audience.” Rosica added, “When it comes to storytelling, personal stories are often the most effective ways to communicateThey not only suck people in, but there’s also an emotional element beyond the facts and the science.” 

 

To view the entire story click here https://www.washingtonexaminer.com/news/immunologist-mother-granddaughter-how-dr-deborah-birx-is-humanizing-the-coronavirus-pandemic. 

James Lewis of the National Society of High School Scholars featured on CNBC.com

James Lewis, president of the National Society of High School Scholars (NSHSS), was recently featured on CNBC.com on smart ways families can obtain scholarships.

He commented on the various types of scholarship opportunities that exist for athletes, minorities, and students in science, technology, engineering, and math (STEM).

For the complete article, click here.

Employers Turning to Pharmacy Benefit Managers to Fight Employees’ Prescription Drug Abuse

BeneCard PBF President Michael Perry shares how pharmacy benefit managers can be a key ally to reduce wasteful and inappropriate prescription utilization.

More than 10 million people in the United States misused a prescription opioid in 2018, and the opioid epidemic cost the country $179 billion including mortality, health care expenses, lost productivity, criminal justice expenses and assistance. The National Safety Council notes that the annual direct health care costs of individuals who misuse opioids are 8.7 times higher than those who do not.

The opioid epidemic offers an example of a preventable, complex public health and safety issue that has arisen due to a perfect storm of causative factors. Consequently, it requires multiple stakeholders to develop and deliver an effective solution to help lower costs and improve patient health outcomes. These stakeholders include health care providers, pharmacies, drug manufacturers and even employers.

However, the pharmacy benefit manager is one player in the opioid crisis that fills a critical role by employing clinical programs to ensure safe and appropriate utilization of medications. The PBM is a third-party administrator of prescription drug programs and primarily responsible for contracting with pharmacies for network services, negotiating discounts and rebates with drug manufacturers, developing and maintaining the plan’s list of covered drugs (a formulary), and processing and paying prescription drug claims.

PBMs have become an increasingly important part of health benefits since they first entered the market in the 1970s. Today, three pharmacy benefit managers control more than 80 percent of the American market. All are part of massive health care conglomerates that have interests in other aspects of the benefits food chain — from retail pharmacies to medical insurance.

This can create conflicts of interest, as these mega-corporations stand to profit from every stop on a patient’s journey. These conflicts of interest can in turn leave employers and patients vulnerable to increasing health care costs and crises such as the opioid epidemic.

The American public, from the employee to the executive suite and human resources professionals, as well as those who make decisions about employee-sponsored health care, seeks change in today’s profit-driven benefits industry. Here are just a few of the reasons why:

 

Read the rest of the article here.

A New Survey Shows That Families Are Facing Alzheimer’s More Openly

Alzheimer’s is coming out of the shadows in New Jersey, but many families struggling with it aren’t being guided to services that could help them cope.

Those are the key findings from a statewide survey done by Fairleigh Dickinson University’s PublicMind for Alzheimer’s New Jersey.

The survey found 89 percent of people concerned about memory loss went to see a doctor about the problem, and 87 percent received a formal diagnosis of Alzheimer’s or some other form of dementia.

Read more about the study here.

The Salvation Army Serves Thanksgiving Breakfast To Hundreds Of Guests

This Thanksgiving, The Salvation Army served breakfast to hundreds of guests at its annual event. This year, Eastwick College hosted the breakfast. Read about the event!

https://www.northjersey.com/story/news/bergen/hackensack/2018/11/22/volunteers-host-thanksgiving-day-meals-across-bergen-county-nj/2057372002/

 

 

 

Dr. Carl Moroff from National Vision Administrators (NVA) Shares “5 Reasons to Talk About Vision Benefits”

Are you talking about vision benefits when reviewing your clients’ or company’s overall health benefits? It may be an afterthought, but a vision benefit is a valuable asset to include in your benefit plan.

Dr. Carl Moroff, Chief Vision Officer at NVA, explains how a vision benefit helps members and why it’s so important to talk about during open enrollment in an article that just appeared in BenefitsPro.com!

Dr. Jeff Werber Shares the Six Most Toxic Halloween Candies for Dogs

It can be fun to encourage your pet to enjoy holidays with you, and it might be natural to wonder: can dogs eat chocolate or candy to share in the fun this Halloween? The short answer is “no.” While all sweets are potentially dangerous to dogs, some candies can cause major trouble and become a medical emergency if ingested.

Read the six most toxic Halloween candies for your dog on PetCoach.co!

 

NJ Sharing Network’s Helen LaCarrubba Shares Six Things You Should Know About Her!

After Helen LaCarrubba graduated from Farleigh Dickinson University with a degree in medical technology, she saw a job posting at the NJ Sharing Network, a nonprofit organization dedicated to saving lives through organ and tissue donation, for someone with blood bank experience. 
The Wayne resident has worked there for the past 21 years. Today, she is a molecular specialist who uses the latest DNA testing technology to facilitate donor-recipient matches.

Read the six things you should know about Helen on North Jersey.com!
Expert Crisis Communications Council

Rosica specializes in health-related strategic internal and external corporate communications and media relations. We are helping corporations, public and private schools, universities, and nonprofits with COVID-19 communications preparedness and management.