Hanan Products, a 74-year-old, third-generation company from Hicksville, NY with an international presence, has tapped Rosica Communications for public relations and marketing services. Rosica and Hanan, both family-owned companies, are partnering to grow Hanan’s Thought Leadership presence, promote its new products, and grow the brand nationally. An award-winning food PR agency, Rosica draws on its 40 years of experience to elevate Hanan’s visibility in food trades as well as consumer/business media.
All-natural and vegan foods are trending in the food industry, and Hanan has been developing products in these categories to meet the demand. When the campaign first began, Rosica’s strategy was to leverage Hanan’s new products, HPT PURE and Whip Deelite PURE, and the untold family business story to elevate the company’s thought leadership and brand presence. Media results have yielded prodigious results, reaching numerous trade publications in the baking, whole foods, and foodservice sectors along with regional and national business outlets.
“We partnered with Rosica because we wanted to work with a like-minded firm, one that puts quality and service first,” said Ryan Hanan, Chief Operating Officer at Hanan Products. “Rosica understands our business objectives. That, combined with their deep food industry expertise, will give us a real advantage.”
Read about Rosica and Hanan’s partnership here: https://www.perishablenews.com/bakery/rosica-communications-wins-hanan-products-business/