The Salvation Army Provides Youth with a Camp Experience Despite COVID-19

nonprofit pr

Most camps are closed, but thanks to the Salvation Army of Greater New York, children are now enjoying a camp experience – from their homes. Underserved kids and families are receiving games, activities, arts and crafts supplies, even snacks, sunglasses, and t-shirts, delivered to their residences.

Once a week, “campers” will receive a box with different themed items and activities they would get if they were actually attending camp in person.

Each fun and educational box addresses areas of concern, such as food insecurity, summer learning loss/regression, and anxiety/stress. With a mission to provide services to children in need, every child will also be assigned a virtual camp counselor to interact with, whether over the phone or through video chat.

Nonprofit New York Cares volunteers meet with the Salvation Army of Greater New York staff and volunteers to assemble and deliver more than 1,000 boxes each week providing kids this welcomed reprieve throughout New York’s five boroughs, the Hudson Valley, and Long Island.

CBS New York, Fox 5 New York, and Spectrum 1 News covered the story. You can find CBS New York’s story here and a video from Fox 5’s segment here.

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Terese Kelly Senior Vice President, Media Relations
With over 25 years of PR Agency and Corporate PR/Marketing experience, Terese brings award-winning PR strategy to nonprofit, education, and healthcare clients using Rosica’s PitchSmart PR and other approaches to regularly general national media results including The Wall Street Journal, The New York Times, Bloomberg, CNBC, Today Show, Good Morning America, USA Today, Associated Press, Business Insider, and literally hundreds of regional and local placements each year. An expert storyteller, Terese uses the agency’s PitchSmart strategy to convert print stories into broadcast segments and vice versa, magnifying results.