In his latest article that appeared on LinkedIn’s Pulse entitled “5 Things Smart Companies Do To Integrate and Measure Marketing,” Chris Rosica discusses how earned and social media, marketing automation tools, influencer marketing, content marketing and SEO & SEM can work in tandem to create an integrated and metrics-driven marketing program.
He writes, “… the ability to measure PR and marketing outcomes – made possible through the Internet and new and improved software and social media tools – offer marketers smart solutions to their challenges, which include lower marketing budgets and ROI-based corporate decision making. Make 2017 the year that you prioritize integrating marketing communications so it becomes a reality for your organization and its leadership standing.”
Read the full post on LinkedIn Pulse https://www.linkedin.com/pulse/5-things-smart-companies-do-integrate-measure-marketing-rosica?trk=prof-post
