Feintuch Communications and Rosica Communications Form Joint Venture

New York City-based Feintuch Communications and Fair Lawn, New Jersey-based Rosica Communications have created a joint venture to offer complementary services to each other’s clients, as well as prospects.

Feintuch Communications, founded in 2009 by tech industry veteran and former journalist Henry Feintuch, is a B2B PR and marketing agency specializing in technology, financial services/fintech, cleantech/clean energy, manufacturing tech, adtech/media and professional services. Feintuch is a past chair of the technology section of the Public Relations Society of America (PRSA) and a board member and past president of PRSA-NY. He also serves as chief financial officer of the Public Relations World Alliance, a global network of independent PR firms.

Rosica Communications, founded in 1980, is a full-service communications firm offering traditional media relations, as well as the latest online marketing and social media offerings. Specialty areas include consumer and home products, healthcare, food and beverage, non-profit/association, animal health/pet products, education and B2B and professional services. Agency President Chris Rosica is the author of The Authentic Brand and The Business of Cause Marketing. In 2009, he co-founded Interact Marketing, LLC, a full-service interactive agency. He continues to serve as the firm’s chairman.

“Chris and I were introduced to each other a few years ago and we began an informal collaboration to offer each other’s clients additional services on an ad-hoc basis,” said Feintuch. “Rosica has in-depth expertise in many segments not currently offered by our firm and its team is top notch.”

“Our firms share a similar work ethic and are oriented towards delivering business results to achieve our clients’ objectives,” said Rosica. “Together, we offer a broad range of consumer, business-to-business, tech and corporate services to clients nationwide from our offices in New Jersey and New York. Our collaboration increases our bench strength and ability to deliver world-class service.”

 About Feintuch Communications

Feintuch Communications (www.feintuchcommunications.com), based in New York City, is an award-winning strategic relations firm offering clients an integrated blend of public relations, analyst relations, advertising/marketing, financial and investor relations and other services to meet their business objectives.  A founding partner of PR World Alliance (www.PRWorldAlliance.com), the firm specializes in B-to-B and B-to-C programs with a focus in technology, financial services, advertising and media and energy/clean tech. Feintuch Communications prides itself on its strong service ethic, senior counsel and hands-on support.

About Rosica Communications

Established in 1980, Rosica Communications specializes in media relations, content development, crisis communications, cause marketing, direct marketing and social media. The firm’s national B2B and B2C clientele encompasses companies in the healthcare, technology, food, beauty, professional services and animal health/pet goods industries. The agency’s differentiators include: Sales Smart PRsm, which repurposes media coverage to augment sales; content development and syndication to bolster SEO and online reputations; cultivation and media training of key opinion leaders and influencers; and the firm’s ability to integrate online and traditional PR and marketing.

For further information: Henry Feintuch, Feintuch Communications, 212.808.4901, henry@feintuchpr.com; Chris Rosica, Rosica Communications, 201.843.5600, chris@rosica.com

The Boys and Girls Clubs in New Jersey Youth of the Year Gala

YouthOfYearPhoto-for-rosica-blog

The Boys and Girls Clubs in New Jersey held their annual Youth of the Year Gala this past Tuesday, June 6 at Montclair State University. Olympian and New Jersey Native Laurie Hernandez was the the master of ceremonies.  Laurie is pictured here with Susan Haspel, State Director of The Boys and Girls Clubs in New Jersey and our very own Chris Rosica, President of Rosica Communications.

Rosica Communications Adopts A Smart, Intuitive Marketing Automation Platform

Rosica Communications, a national PR agency with robust marketing services, which specializes in thought leadership, media relations, social media, content marketing and SEO, is now offering direct, social and email marketing campaigns and services that will be powered through Act-On, an intuitive marketing automation platform.

Rosica will now offer the platform to its clients, giving them the ability to easily execute measurable email marketing and integrated social media campaigns to support sales, fundraising (for nonprofit clientele), content marketing, SEO, influencer outreach, tradeshow marketing and B2B communications.

According to agency President, Chris Rosica, “Act-On is a quality marketing automation tool with a robust analytics engine that will help our clients achieve their business objectives, while making our PR programs more measurable. This will aid us in better serving and supporting them to boost sales and reach influencers. This software is a solid adjunct to our current thought leadership, PR and online marketing suite of services. We’ll also use Act-on for agency marketing.”

About Rosica

Founded in 1980, Rosica serves a diverse consumer products, healthcare, B2B and corporate clientele. Its PR and communications capabilities include positioning and messaging, thought leadership, media relations, social media management, crisis communications, content marketing, corporate communications, tradeshow marketing, cause marketing, direct marketing, media training and blogger outreach. Rosica’s social media services include strategy, management, branding, content development/optimization, follower acquisition and social sweepstakes. The PR firm’s online marketing team, based in New Windsor, NY specializes in SEO, online reputation management, online reviews management, online advertising (PPC and social ads) and website development. As a “thinking partner” focused on achieving client objectives, Rosica creates and executes thought leadership programs with clearly defined KPIs / metrics. It crafts compelling, authentic stories and effectively disseminate its clients’ good news – while supporting their sales efforts.

 

Rosica Communications Opens Burlington, Vermont Office

Rosica Communications, a national PR agency specializing in thought leadership, media relations, content marketing, social media management, corporate communications, SEO and cause marketing, is opening an office in Burlington, Vermont. With several clients already in the state and in nearby New Hampshire, Massachusetts and Canada, Rosica will focus on expanding its footprint.

According to agency President, Chris Rosica, “Vermont is home to a plethora of authentic food, beverage, snack and spirits companies with great stories behind them. This aligns with our tradition of helping consumer products companies in this space achieve their communications goals. While we’ll be spending a lot of time in the Burlington area, we’ll also focus on the entire state of Vermont and nearby New Hampshire, New York State, Massachusetts and Canada’s Quebec Provence, which have a growing base of smart entrepreneurial companies with distinct personas and unwavering missions to produce only the highest quality products. We are already working with companies in all of these areas and look to grow significantly.”

About Rosica

Founded in 1980, Rosica serves a diverse consumer products, healthcare, B2B and corporate clientele. Its PR and communications capabilities include positioning and messaging, thought leadership, media relations, social media management, crisis communications, content marketing, corporate communications, tradeshow marketing, cause marketing, direct marketing, media training and blogger outreach. Rosica’s social media services include strategy, management, branding, content development/optimization, follower acquisition and social sweepstakes. The PR firm’s online marketing team, based in New Windsor, NY specializes in SEO, online reputation management, online reviews management, online advertising (PPC and social ads) and website development. As a “thinking partner” focused on achieving its clients’ objectives, Rosica creates and executes thought leadership programs with clearly defined KPIs and measurement metrics. It crafts compelling, authentic stories and effectively disseminates client news, while supporting their sales efforts.

 

 

5 Things Smart Companies Do To Integrate and Measure Marketing

In his latest article that appeared on LinkedIn’s Pulse entitled “5 Things Smart Companies Do To Integrate and Measure Marketing,” Chris Rosica discusses how earned and social media, marketing automation tools, influencer marketing, content marketing and SEO & SEM can work in tandem to create an integrated and metrics-driven marketing program.

He writes, “… the ability to measure PR and marketing outcomes – made possible through the Internet and new and improved software and social media tools – offer marketers smart solutions to their challenges, which include lower marketing budgets and ROI-based corporate decision making. Make 2017 the year that you prioritize integrating marketing communications so it becomes a reality for your organization and its leadership standing.”

Read the full post on LinkedIn Pulse https://www.linkedin.com/pulse/5-things-smart-companies-do-integrate-measure-marketing-rosica?trk=prof-post