Crisis Communications: Responding to Immediate and Unexpected Issues


Rosica Communications president Chris Rosica shared his experience with communicators and administrators from more than 700 public schools on “Crisis Communications: Responding to Immediate & Unexpected Issues” at Finalsite’s School PR Day 2021 on April 23rd, 2021. He and his co-presenter, Nicole Kirby from Park Hill School District, discussed how to effectively communicate during a crisis to protect a school’s image and reputation. In addition, Rosica will review the most critical elements of a crisis communications plan and offer creative, cost-effective ways to complete the crisis planning process before your crisis happens.