Rosica Communications has earned a 2026 Mercury Excellence Award in the Publicity category for its national program with Britebound, “Changing the Way Young People Learn About and Prepare for Their Futures.”
This strategic PR initiative positioned Britebound and its executive leadership as leading voices in career exploration, workforce options, and postsecondary pathways. The ongoing PR and thought leadership initiative elevated proprietary research and executives’ insights into the national dialogue, shaping conversations about Gen Z, trade careers, college ROI, skills-based hiring, and alternatives to traditional higher education.
Rosica’s media relations strategy and disciplined execution secured 160 earned media placements in 2025 alone, including 90 national stories, generating more than 3.6 billion earned media impressions. Coverage consistently centered Britebound’s research, including the Teen Research Survey, Launchpad Jobs Report, and Building Bridges report, among timely workforce and education reform conversations.
Our national nonprofit and education agency also delivered coverage in such leading outlets as CNBC, USA Today, Fortune, Newsweek, TIME, SHRM, The 74, Chronicle of Higher Education, and Fast Company, among others. In addition, Rosica secured twice-monthly, non-paid thought leadership articles in Forbes for Britebound’s CEO. The column strengthens credibility among business decision-makers and maintains a sustained share-of-voice in national workforce discussions.
“Our program, which is centered on accentuating Britebound’s high-impact work is directly aligned with our experience in education, nonprofit PR, and elevating thought leadership for our mission-driven clients. We are proud to partner with this amazing organization,” said Chris Rosica, President of Rosica Communications. “This award recognizes not only the scale of exposure generated for Britebound, but the strategic positioning behind it. Our team focuses on elevating credible research, strengthening its executives’ thought leadership, and ensuring the organization’s voice is present in the conversations that matter most,” he added.
The Mercury Excellence Awards honor outstanding public relations and marketing efforts worldwide. Rosica Communications has earned more than a dozen Mercury Awards over the years, reinforcing its reputation as a national nonprofit and education PR agency that helps mission-focused organizations influence public discourse and maintain and build trust among parents, students, teachers, employers, and the business community.
To read the full press release, click here: https://www.prweb.com/releases/nonprofit-pr-agency-rosica-communications-wins-2026-mercury-award-for-work-with-education-leader-britebound-302710810.html.
National PR Agency Credentials
Rosica Communications is a nationally recognized nonprofit PR firm specializing in social media, media relations, thought leadership, crisis communications, SEO, AI search marketing, content marketing, and integrated PR and marketing communications. Our team develops PR and comms. programs for nonprofits to improve how information is shared with stakeholders.
To thoroughly measure PR and thought leadership programs, Rosica developed the most comprehensive PR and thought leadership measurement tool available today. The Thought Leadership Matrix™ assesses more than 20 indicators to benchmark influence and category/sector rankings over time.
Learn more by scheduling a call with Chris Rosica, CEO and president of Rosica Communications: https://calendly.com/rosica/30min.