2020 Donate Life Transplant Games To Be Held At New Jersey Meadowlands

 NJ Sharing Network, along with 12,000 Transplant Recipients,

 Living Donors, Donor Families and Supporters to Celebrate Life in July, 2020

Officials from the Transplant Games of America® (TGA) today announced that the New Jersey Meadowlands Community will host the Donate Life Transplant Games from July 17-22, 2020. The Games are a multi-sport festival for individuals who have undergone life-saving transplant surgeries. Competition events are open to living donors, organ transplant recipients, and bone marrow, corneal and tissue transplant recipients. The six-day event includes a full schedule of special events that recognize the success of donation and transplantation while honoring the generosity of donors and their families. The successful bid was a collaboration of local partners led by NJ Sharing Network, the state’s organ procurement organization that saves lives through organ and tissue donation.

“There were many compelling bids to host the Transplant Games but it was clear that the Meadowlands Liberty Convention & Visitors Bureau and NJ Sharing Network were the right partners to make this the best Transplant Games ever. NJ Sharing Network’s leadership enables them to consistently deliver extraordinary results in areas that include education, fundraising, public policy, medical services and more. We know they’ll put that same rigor and excellence behind the Transplant Games,” said Bill Ryan, President and CEO of the Transplant Games of America, an initiative of the Transplant Life Foundation. Ryan added that the Meadowlands offers top-level facilities and unparalleled access to the greater metro New York area. As such, it will attract national and local media, offer a myriad of transportation and logistical options and conveniences. “The Meadowlands location will serve as a magnet for participants and spectators who want to visit local attractions – from the Big Apple to the Jersey Shore,” said Ryan.

The Transplant Games of America will include over 20 competitions as well as a full program of special events. It is anticipated that the 2020 Games will include some unique “winter” competitions as part the of American Dream project.

“The Transplant Games are the ultimate representation of what we stand for: courage, achievement and triumph over adversity,” said Joe Roth, President and CEO of NJ Sharing Network. “These Games will be an awe-inspiring demonstration of the power of life, in some cases literally passed from one participant to the next. They will embrace the entire transplant community – healthcare providers, recipients, donors, donor families, patients waiting for transplants, organizations like ours, and other supporters, in a shared mission to highlight the need for and the life-saving benefits of organ and tissue donation.”

Lead partners include NJ Sharing Network, Hackensack Meridian Health, RWJ Barnabas Health, Novartis, American Dream, Meadowlands Regional Chamber of Commerce and the Meadowlands Liberty Convention and Visitors Bureau.

“Hosting the Transplant Games, ‘live from the Meadowlands,’ home of world renowned major sporting events, will not only showcase the incredible competitors but it will elevate the awareness and importance of organ and tissue donation advancing the Donate Life cause. We are extremely honored and proud to be a partner of the 2020 games,” said Jim Kirkos, President and CEO of Meadowlands Regional Chamber of Commerce.

Today there are 115,000 individuals in the United States waiting for a life-saving transplant, and nearly 4,000 are waiting in New Jersey. Nationwide, 20 people die each day waiting for a transplant.

About The Transplant Games of America

The Transplant Games of America® is a 501(c)(3) non-profit whose mission is to promote organ, eye, and tissue donation, as well as to bring awareness to the tremendous advances in the field of transplantation and in the development of immuno-suppressant drugs in the pharmaceutical industry.

About NJ Sharing Network

NJ Sharing Network saves lives through organ and tissue donation. Located in New Providence, NJ, the organization recovers organs and tissue and belongs to a national network that helps the 115,000 people waiting for a transplant. In 2017, more New Jersey residents gave the gift of life than ever before, resulting in over 550 lives saved. New Jersey residents can help save lives by registering as organ and tissue donors at www.NJSharingNetwork.org, having a conversation with family and friends and joining NJ Sharing Network at its upcoming events.

About the Meadowlands Regional Chamber and the MLCVB

The Meadowlands Regional Chamber (MRC) has a membership of more than 1,100 businesses and advocates for both economic and destination development. The Meadowlands Liberty Convention and Visitors Bureau (MLCVB), a division of the Meadowlands Regional Chamber, is the comprehensive destination-marketing channel for travel to the metropolitan New Jersey region. The MLCVB presents its unique sports, entertainment, ecological, cultural and transportation assets as an emerging primary destination as well as an alternative to New York City to attract new and extended visits. The MRC and the MLCVB played crucial roles in bringing the 2014 Super Bowl to the region, and it continues to lead the public debate surrounding issues that will affect the growth of the region.



CELSIUS® Brand Fitness Drink Announces 2018 Presenting Sponsorship Of Tough Mudder’s North America Challenge Series

National Vision Administrators (NVA) Helps NJ Food Pantries Get Fresh Food From Home Gardeners

NVA President, Dave Karlin, Appointed President of AmpleHarvest.org’s Board

National Vision Administrators (NVA), a Clifton, New Jersey-based vision benefits administrator, is partnering with nonprofit AmpleHarvest.org to help home gardeners donate their surplus produce to feed the hungry throughout the state. According to The Feeding America’s 2012 Food Insecurity Report, in New Jersey, the food insecurity rate is at 13%, with 1,141,890 people being “food insecure.” Food insecurity refers to a condition where a lack of access to safe and nutritious food prevents people from living healthy and active lives. The numbers have grown annually as indicated in The Feeding America 2014 study, which noted that 62% of feeding programs in New Jersey saw an increase in demand over the previous year.

NVA’s President, David Karlin is now serving as AmpleHarvest.org’s board president and NVA has donated $10,000.00 to fund the creation of the first national database of food pantries that enables home gardeners to donate excess vegetables and fruits. A pioneering nonprofit, AmpleHarvest.org has created the first ever national registry/database of food pantries to expedite donations from home and community gardeners. NVA is supporting the effort and encouraging other companies to do the same.

According to the Natural Resource Defense Council 2017 report, 50% of our produce is never consumed. Food waste comes from a variety of sources including produce that is discarded by millions of backyard gardeners, estimated to be more than 11 billion pounds based on an analysis by Cisco Systems. Food is wasted because gardeners harvest more than they can use. This excess could feed 28 million people in the U.S. annually. Moreover, food pantries nationwide desperately need fresh food. Each year, they feed 50 million people.

Established in 2009, AmpleHarvest.org helps 42 million home and community gardeners end food waste and hunger by educating and making it easy for them to donate their excess garden produce to one of more than 8,000 nearby food pantries. According to AmpleHarvest.org Founder and Executive Director Gary Oppenheimer, “Our research shows that four out of five gardeners are willing and able to donate produce to a local food pantry but simply don’t know how. Not only does AmpleHarvest.org give home gardeners the information they need to do this, but our new database, which NVA is helping us build, will accelerate these much-needed donations.”

According to NVA President and AmpleHarvest.org Board President, David Karlin, “Corporate sponsorships are vital to completing our state and national databases, which will make donating fresh food that would otherwise go to waste much easier. At its core, AmpleHarvest.org is the community in action. It is individuals across our nation sharing their surpluses to help feed their neighbors in need.” “NVA sees the importance in feeding our neighbors from a health perspective.  We know a diet filled with fruits and vegetables is good for our overall health, but researchers have found it can benefit your eyes too.  Some fruits and vegetables contain carotenoid compounds such as beta-carotene, lutein and zeaxanthin, and vitamins C and E which are all good for your eyes.”

NVA Helps AmpleHarvest.org Create Database of Food Pantries, Add One

About NVA

National Vision Administrators is the national vision benefits company that created the
NVA Smart Buyer® program, which helps people be smarter buyers of eye care and eyewear. Supporting AmpleHarvest.org will enable home gardeners to be smarter stewards of their bounties. To serve the needs of its clients, NVA is unique in being independently operated and not owned by an optical retail chain or lens/frame manufacturer. NVA provides 24/7/365 live U.S.-based customer service. For more information about the company, contact 1-888-682-2020 or visit www.e-nva.com.

About AmpleHarvest.org

AmpleHarvest.org, Inc. is a 501c3 not-for-profit organization that works to diminish food waste and hunger in America by educating, encouraging and empowering growers to easily find a local food bank eager to receive their excess garden bounty. For more information, visit http://www.AmpleHarvest.org/presskit or call AMPLE-6-9880 (267-536-9880).





CELSIUS®’ Newest Product Launch, Celsius Heat™, Selected As One Of Beverage Industry’s 2017 Innovations Of The Year

CELSIUS®’ trainer-grade pre-workout leads the pack in energy drink innovation

Celsius Holdings, Inc. (Nasdaq: CELH), maker of the leading global fitness drink, CELSIUS®, today announced that its new trainer-grade line, CELSIUS HEAT™, was selected as one of Beverage Industry’s Innovations of the Year in the energy drink category. The editors of Beverage Industry, the leading trade publication written for executives of the beverage processing industry, evaluated new beverage launches released throughout 2017. As a result, the editors identified the five beverages that are driving innovation based on their unique characteristics and ability to fill a need within the beverage market. In CELSIUS HEAT™’s case, the demand was for a proven, trainer-grade pre-workout drink that provides long-lasting energy. The 2017 Innovations of the Year will be featured in Beverage Industry’s December issue.

“We are honored that Beverage Industry recognizes the innovation that sets CELSIUS HEAT™ apart from any other fitness drink, namely that it’s a pre-workout option that not only tastes amazing, but is clinically proven to perform. We added HEAT™ to our portfolio to satisfy gym-goers looking for a zero-sugar energy solution and to ride the wave of the popularity of carbonation,” says Vanessa Walker, Executive Vice President of Sales and Marketing. “We are confident that HEAT™ will continue to drive sales for CELSIUS® and expand our position as the leader in the fitness drink market.”

CELSIUS HEAT™ is a dietary supplement that contains the proprietary thermogenic formula, MetaPlus®, also found in CELSIUS® Original and Natural line extensions, which accelerates metabolism, burns fat and boosts energy when combined with exercise. HEAT™’s 16oz. carbonated can contains 300mg of caffeine and 2,000mg of L-Citrulline. It is designed to serve as a supercharged version of the original CELSIUS® formula, ideal for trainers, body builders, military personnel and endurance athletes looking to optimize their training results.

“This honorable recognition in the Beverage Industry demonstrates our products are leading innovation in the category. HEAT™ is a great tasting proven addition to the CELSIUS® portfolio and further expands the recognition of the award winning CELSIUS® brand,” said Interim CEO and CFO John Fieldly. “Our latest SPINS data shows a 40.6 percent year-over-year increase for our CELSIUS® product portfolio in the MULO channel, which validates our positioning as a healthy, functional fitness drink that resonates with consumers (SPINS, MULO 52wks ending 11.05.17). We are confident that CELSIUS HEAT™ will drive those sales figures even higher.”

Celsius Holdings launched CELSIUS HEAT™ in the fitness channel nationwide early in the second quarter, 2017, featuring three flavors: Inferno Punch, Blueberry Pomegranate and Cherry Lime. In September, we introduced those three flavors to the convenience store channel and also broadened the line with the addition of Strawberry Dragonfruit and Tangerine Grapefruit flavors to the fitness channel.

CELSIUS®’ PROVEN campaign surrounding HEAT™ features platinum recording artist, Flo Rida. Flo Rida personifies the brand and is the newly appointed CELSIUS HEAT™ Elite, Chief Ambassador, who will lead the “HEAT™ Elite,” a hand-picked group of individuals who excel at fitness performance and are PROVEN to excel in their chosen field. He relies on CELSIUS HEAT™ to optimize his training results and give him the healthy energy he needs to rock grueling concerts and workouts. Flo Rida puts a premium on health and fitness and believes in the delicious, thermogenic pre-workout drink. The PROVEN campaign is currently showcased on billboards featuring Flo Rida throughout Florida and Texas.

 About Celsius Holdings, Inc.

Celsius Holdings, Inc. (Nasdaq: CELH), founded in April, 2004, is a global company, with a proprietary, clinically proven formula for its brand CELSIUS®. Celsius Holdings, Inc. has a corporate mission to become the global leader of a branded portfolio which is proprietary, clinically proven, or innovative in its category and offers significant health benefits. CELSIUS®’ original line comes in seven delicious sparkling and non-carbonated flavors in sleek 12oz cans and is also available in single-serve powdered packets. CELSIUS®’ new natural line is available in six refreshing flavors: three sparkling and three non-carbonated. This line is naturally caffeinated and naturally sweetened.

New to the portfolio, CELSIUS HEAT™, (www.CELSIUSHEAT.com) a trainer-grade version of the proprietary blend, offers additional caffeine as well as L-Citrulline, a proven vasodilator. CELSIUS HEAT™ is sold in 16oz cans and is available in five carbonated flavors: Inferno Punch, Cherry Lime, Blueberry Pomegranate, Strawberry Dragonfruit and Tangerine Grapefruit. CELSIUS HEAT™ targets professional trainers, endurance & competitive athletes, those who focus on defined, physical results and the military, versus the flagship line which comes in a smaller package and appeals to the masses as an active lifestyle brand.

CELSIUS® has zero sugar, no preservatives, no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors. The CELSIUS® line of products is kosher and vegan certified, soy, gluten, and sugar-free and contains very little sodium. CELSIUS® is sold nationally at fitness clubs, 7-Eleven stores, Sprouts, The Fresh Market and key regional retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw’s and others. The first university study of the science underlying CELSIUS® products was conducted in 2005 and additional studies from the University of Oklahoma were conducted over the next five years. All studies were published in peer-reviewed journals and validate the unique benefits that CELSIUS® provides. For more information, please visit www.celsiusholdingsinc.com.

Rose Parade Float To Honor 29-Year Old Tissue Donor From Newark

Local Resident One of Four New Jerseyans Recognized on the

2018 Rose Parade Donate Life Float

At the January 2018 Rose Bowl Parade, four New Jersey families will be in Pasadena to see the Donate Life Float in the Tournament of Roses Parade. One of these families will be the Garcia family from Newark, NJ. Making its 15th appearance in 2018, the float serves as a memorial to organ and tissue donors and a platform for donor families, living donors and transplant recipients to inspire the world to save and heal those in need through the gift of life.

With support from Donate Life America and other affiliate organizations, NJ Sharing Network, the family and friends of Ezequiel and Iris Garcia will gather in The Learning Center at Clara Maass Medical Center, One Clara Maass Drive in Belleville on Thursday, November 30th at 6:00 PM to finish a floragraph – a portrait that is made from natural materials, such as flowers and seeds in the likeness of organ and tissue donor Reinaldo Garcia, who passed away suddenly in 2011.  Once the floragraph is complete, it will then travel to Pasadena to be placed on the Donate Life Float.

Clara Maass Medical Center is a hospital partner of NJ Sharing Network and where Ezequiel and Iris return to share their son’s story with staff.

García’s floragraph is sponsored by Bridge to Life Ltd, whose mission is to improve organ transplants through licensing and developing new preservation solutions and technologies and providing the highest quality of service to organ procurement organizations and transplant centers.

“It is an honor to partner with Bridge to Life as the Garcia family travels to California to celebrate Reinaldo and the lives he touched,” said Joe Roth, President and CEO, NJ Sharing Network. “The Donate Life Float is a remarkable tribute to the power of organ and tissue donation.”

García, who lived in Newark, NJ became a tissue donor at the age of 29. Growing up, García was a very healthy and active boy, who, early in life, demonstrated a high degree of intelligence, curiosity and ability to play sports. He finished his undergraduate degree in Education and became a Physical Education teacher at a local High School in Newark. He was beginning his sixth year as a teacher when he passed away in September 2011. García had a very pleasant personality and was passionate about everything in life. He loved to coach younger athletes and volunteer for all kind of events and activities. According to his family, offering Reinaldo’s tissue for donation is the most important decision they have ever made. His father, Ezequiel García, and his mother, Iris, are both volunteers of NJ Sharing Network and are passionate advocates of the organization’s mission. Ezequiel recently joined the Foundation Board of Trustees at NJ Sharing Network.

To date, there are over 120,000 people waiting for a transplant and 22 die each day while waiting for a transplant, but one donor can save eight lives and one tissue donor can enhance the lives of over 75 people.  In New Jersey, there are over 4,000 people on the waiting list and one person dies every three days waiting.

New Jersey residents can help save lives by registering as organ and tissue donors at www.NJSharingNetwork.org, talking about it with their families and friends and joining NJ Sharing Network at its next event.

About NJ Sharing Network

NJ Sharing Network saves lives through organ and tissue donation. Located in New Providence, the organization recovers organs and tissue and belongs to a national network that helps the 120,000 people waiting for a transplant.  In 2016, more lives were saved than ever before. Thanks to the selflessness of New Jersey organ donors and their families who said yes to donation last year, 613 people are alive today. This year, the organization is celebrating 30 years of saving lives. To learn more, get involved and register as an organ and tissue donor, visit www.NJSharingNetwork.org.

About Clara Maass Medical Center
Located in Belleville, NJ, Clara Maass Medical Center, an RWJBarnabas Health facility, provides a complete continuum of care to residents of northern New Jersey. Clara Maass recently completed state-of-the-art campus expansion project featuring a new four-story 87,000 square foot building with a private, 32-bed Intensive Care Unit, new Main Entrance and Lobby, Retail Pharmacy, Patient Registration Area and designated new space to accommodate our future Emergency Department expansion. Clara Maass’ services include: The Cancer Center, Center for Breast Health and Disease Management, Radiation Oncology, Infusion Therapy, Cardiac Services Elective and Emergency Angioplasty and Cardiac Rehabilitation, The Pain Management Center, The Joint & Spine Institute, a Vascular Lab, The Vein Center, The Wound Center, The Center for Sleep Disorders, The Bariatric Surgery Center, Rehabilitation; Therapy Services which includes, physical therapy, occupational therapy and speech therapy, The Eye Surgery Center, Maternity Services and Parent Education, Pediatrics, Center of Excellence for Latino Health, and the Health and Wellness Center. Clara Maass has been recognized nine Grade ‘A’ scores for patient safety and quality by The Leapfrog Group. It is listed by the American Hospital Association as one of Healthcare’s Most Wired hospitals. In 2016-17 Clara Maass has received the Healthgrades Obstetrics and Gynecology Excellence Award and the Labor and Delivery Excellence Award. Clara Maass received Disease Specific Care Certification from the Joint Commission for Acute Coronary Syndrome (ACS), Congestive Heart Failure, Hip Replacement, Knee Replacement, Cardiac Rehabilitation and Advanced Certification in Palliative Care. Clara Maass earned Clara Maass’ steadfast commitment to improve the health and well-being of the communities it serves is exemplified through award winning programs including the nationally recognized HELP Volunteer program, recipient of the American Hospital Association 2017 HAVE Award, and the Wellness Assessment Van for Elders (WAVE) which was recognized as the New Jersey Hospital Association’s 2017 HRET Community Outreach Award. For a physician referral or more information about Clara Maass, call 1-888-724-7123 or visit www.rwjbh.org/claramaass.

Strata Company Launches SmartMove Offering At 2017 SHSMD Connections

Connects Healthcare Providers with New Residents through Advanced Multi-Touch Marketing Methodology and Digital Enhancements

Strata Company, a leading Pennsylvania-based marketing services and technology solutions firm, is introducing a new and enhanced version of its new mover marketing offering. The SmartMove program is being officially released here at the SHSMD 2017 conference. It is a next-gen, multichannel approach to new mover marketing. It builds on Strata’s long-established success in reaching and engaging new residents in clients’ market areas.

Strata Company’s SmartMove program enhances traditional offerings with digital components such as automated and segmented email marketing campaigns and a proprietary, personalized online response dashboard. The enhancements add value and increase campaign effectiveness to more efficiently meet client goals, accelerate healthcare providers’ ability to connect with new residents and keep them engaged over time.

“SmartMove was developed to help hospitals and health systems keep pace with the rapidly changing way in which consumers search for and select a healthcare provider,” said Mark Frisina, VP of Strata Company. “With SmartMove, healthcare marketers get their foot in the door to establish a connection before their competition. The ongoing program allows providers to stay top of mind as new residents get established, create new ‘buying’ behaviors and develop preferences that will influence future decisions.”

SmartMove helps healthcare marketers target the right audiences, issue direct mail campaigns to greet new residents upon move-in, keep respondents engaged with relevant information – via drip email campaigns – and provide in-depth reporting to measure and improve program performance. SmartMove’s direct marketing strategy utilizes tactile and digital touchpoints – a critical driver in successfully connecting with the modern consumer.

“By combining the power of multiple channels, and then gaining real-time, personalized insights via our custom technology capabilities, we help healthcare marketers stay ahead of the curve,” Frisina notes. “SmartMove gives them another tool in their modern marketing arsenal through which they can capture attention, build affinity and drive referrals. For healthcare marketers looking to cut through the noise, counter the competition and gain valuable insights into what their target audience is looking for, the latest in new mover marketing can get them the results and return they’re looking for.”

Visit Booth #402 at SHSMD 2017 for more information about Strata Company and the SmartMove offering, or visit http://info.gostrata.com/make-the-smart-move.

About Strata Company

Established in 1993, Strata Company provides marketing, communications and technology solutions that enable companies to increase efficiency, effectiveness and revenue. By leveraging industry expertise and relevant technologies, the firm delivers solutions that resolve process, execution and logistics challenges. Its specialties include cloud-based marketing and communications management solutions, data-driven marketing and full-service execution services. Learn more at www.gostrata.com.

Pediatricians Choose Temporal Artery Thermometer As Top Pick Among Temperature Taking Methods

“Exergen Temporal Artery Thermometer is fast, reliable and accurate “

For the eighth year in a row, pediatricians ranked the temporal artery thermometer (TAT) as the number one overall preferred method of thermometry, according to a recent survey. Of the 216 survey respondents, more than half (54 percent) of pediatricians chose temporal artery as their preferred method of thermometry based on ease of use. In addition, 41 percent cited temporal artery as the overall preferred method of thermometry compared to ear, rectal, oral and axillary, ranking the TAT number one in this category.

This new study demonstrates how the Exergen TemporalScanner remains, over time, the most trusted temporal artery thermometer brand and one of the top overall thermometer brands used and recommended in pediatrician offices. Survey findings show 39 percent of pediatricians use Exergen Temporal Artery Thermometer in their offices, and nearly 75 percent of those pediatricians recommend the Exergen brand to their patients and colleagues. The survey results also indicate that pediatricians use the Exergen TAT for a range of patient ages.

“Every year, these study results confirm that the Exergen TAT is the number one preferred by pediatricians for a variety of reasons, which include ease of use and noninvasive properties,” said Dr. Francesco Pompei, CEO of Exergen Corporation. “’More and more pediatricians trust and rely on the TAT, whose accuracy and versatility is backed by more than 70 clinical studies. It offers great versatility, as well, and pediatricians are comfortable using our thermometer on all ranges of patient ages and medical conditions.”

The survey captured pediatricians’ commentary about temporal artery thermometry, specifically strengths of the Exergen TAT. One physician respondent noted, “I have used the Exergen [TAT] for many years – it is easy, quick and gives me the information I need.” Another respondent stated, “Temporal Artery is easiest to use – digital, oral and rectal [are] more time consuming and require patient cooperation.”

The survey was conducted by Pragmatic Research, Inc. and pediatricians were not told that it was sponsored by Exergen. The results were consistent with other independent research involving nurses and other healthcare professionals in various clinical settings.


Exergen manufactures and markets two types of the TemporalScanner thermometer: a professional version for doctors’ offices and hospitals, and a consumer model sold in major retailers nationwide. Nearly two billion temperatures are taken each year with the TemporalScanner. It is used in thousands of hospitals, clinics and pediatricians’ offices across the country, as well as in millions of homes. It is the #1 preference of pediatricians, #1 preference of nurses in the US, and #1 selling retail thermometer. The Exergen TemporalScanner’s performance is supported by more than 70 peer-reviewed published studies covering all ages from preterm infants to geriatrics and all care areas from hospitals to homes. For additional information, visit www.exergen.com.


Feintuch Communications and Rosica Communications Form Joint Venture

New York City-based Feintuch Communications and Fair Lawn, New Jersey-based Rosica Communications have created a joint venture to offer complementary services to each other’s clients, as well as prospects.

Feintuch Communications, founded in 2009 by tech industry veteran and former journalist Henry Feintuch, is a B2B PR and marketing agency specializing in technology, financial services/fintech, cleantech/clean energy, manufacturing tech, adtech/media and professional services. Feintuch is a past chair of the technology section of the Public Relations Society of America (PRSA) and a board member and past president of PRSA-NY. He also serves as chief financial officer of the Public Relations World Alliance, a global network of independent PR firms.

Rosica Communications, founded in 1980, is a full-service communications firm offering traditional media relations, as well as the latest online marketing and social media offerings. Specialty areas include consumer and home products, healthcare, food and beverage, non-profit/association, animal health/pet products, education and B2B and professional services. Agency President Chris Rosica is the author of The Authentic Brand and The Business of Cause Marketing. In 2009, he co-founded Interact Marketing, LLC, a full-service interactive agency. He continues to serve as the firm’s chairman.

“Chris and I were introduced to each other a few years ago and we began an informal collaboration to offer each other’s clients additional services on an ad-hoc basis,” said Feintuch. “Rosica has in-depth expertise in many segments not currently offered by our firm and its team is top notch.”

“Our firms share a similar work ethic and are oriented towards delivering business results to achieve our clients’ objectives,” said Rosica. “Together, we offer a broad range of consumer, business-to-business, tech and corporate services to clients nationwide from our offices in New Jersey and New York. Our collaboration increases our bench strength and ability to deliver world-class service.”

 About Feintuch Communications

Feintuch Communications (www.feintuchcommunications.com), based in New York City, is an award-winning strategic relations firm offering clients an integrated blend of public relations, analyst relations, advertising/marketing, financial and investor relations and other services to meet their business objectives.  A founding partner of PR World Alliance (www.PRWorldAlliance.com), the firm specializes in B-to-B and B-to-C programs with a focus in technology, financial services, advertising and media and energy/clean tech. Feintuch Communications prides itself on its strong service ethic, senior counsel and hands-on support.

About Rosica Communications

Established in 1980, Rosica Communications specializes in media relations, content development, crisis communications, cause marketing, direct marketing and social media. The firm’s national B2B and B2C clientele encompasses companies in the healthcare, technology, food, beauty, professional services and animal health/pet goods industries. The agency’s differentiators include: Sales Smart PRsm, which repurposes media coverage to augment sales; content development and syndication to bolster SEO and online reputations; cultivation and media training of key opinion leaders and influencers; and the firm’s ability to integrate online and traditional PR and marketing.

For further information: Henry Feintuch, Feintuch Communications, 212.808.4901, henry@feintuchpr.com; Chris Rosica, Rosica Communications, 201.843.5600, chris@rosica.com

Bridor’s Popular Savory Bistro Line Now Made With Cage Free Eggs

Bridor, the leader in bringing high quality, European style croissants, pastries and breads to the U.S. foodservice and retail markets recently announced that its savory Bistro items are now made with cage-free eggs. The United States egg industry is rapidly changing as major restaurants, quick service chains, retailers and manufacturers are making the shift to cage-free eggs. As part of the company’s commitment to meeting consumer expectations, Bridor plans to use cage-free eggs in all of its products by 2020.

Bridor’s savory Bistros are a unique savory pastry available in Margherita, Egg, Leek and Parmesan, Tomato and Olive, and Spinach and Feta. The five Bistros by Bridor are delivered pre egg-washed, pre-proofed and ready to bake and under 350 calories. They contain fresh ingredients, no artificial flavors and no preservatives. The Bistro is a convenient small meal, appetizer or snack, and consumers say they enjoy it as an alternative to pizza and quiche.

“Our savory Bistros are the result of innovation to fit today’s consumer needs, and trade and foodservice operators have embraced our Bistro items since we introduced the line,” said Olivier Morel, Senior VP, Sales and Marketing, Bridor. “By making the shift towards cage-free eggs, our customers will have even greater satisfaction that our products are made with the finest high-quality ingredients.”

Bridor also recently announced its Clean Label Program, which bans the use of over 150 ingredients, including artificial colors and flavors, preservatives, artificial sweeteners, bleached flour, high fructose corn syrup and hydrogenated or partially hydrogenated fats. The Clean Label line encompasses over 200 products, a figure that could rise to 300 by the end of 2017.


Bridor USA Inc. is a subsidiary of Bridor Inc., which has specialized in bringing the highest quality European style bread and Viennese pastry to the North American market for 30 years. Bridor manufactures breads and pastries that reflect its European heritage while satisfying North American preferences.  For more information visit Bridor.com/en.

New Independent Studies Show Exergen Reduces Hospital Costs by 90% Compared To Other Thermometers

“Yielded clear-cut cost savings that increased exponentially with increasing duration of use and increasing bed numbers per device.”

Two new studies from Postgraduate Medical Journal indicate that when used throughout a hospital, Exergen TemporalScanners deliver substantial cost savings while providing accuracy and ease of use, as supported by more than 70 peer-reviewed published studies for all ages and clinical settings.

The first study, “Cost minimisation analysis of thermometry in two different hospital systems[1],” was conducted at University Hospital Centre Zagreb (UHCZ) and University of Michigan Hospitals (UMH), each of which used the Exergen TAT-5000 to evaluate cost savings. Results dramatically favored TAT over tympanic thermometry at UHCZ, where the cost of consumables per measurement would be more than 10 times cheaper for TAT, leading to considerable budget savings within a year of hospital-wide implementation. The UMH study concluded that routine use of Exergen TAT-5000 would lead to cost savings over three years at UMH.

The second study, “Minimising the costs of temperature monitoring in hospitals[2],” revealed that Exergen TAT-5000 savings exceeded $1.7 million when there were 10 beds per device used for five years. In addition, the study indicated that other forms of thermometry such as oral, axillary and rectal are not favored by hospital staff due to numerous factors including time commitment needed from the healthcare provider, patient discomfort and the potential to wake a sleeping patient.

“We appreciate how cost is a critical consideration in hospital purchasing today, and we are committed to providing a product, the Exergen TAT-5000, that delivers significant cost savings,” said Francesco Pompei, Ph.D., CEO of Exergen Corporation. “This has wide implications for maximizing savings, as our thermometer is the single standard of uniform care in hospitals nationwide, giving more healthcare professionals and patients access to its many benefits.”

The above, along with other independent studies, confirm suitability among all patient groups, including premature infants, adults and geriatrics, and under all medical conditions. For a complete list of studies visit www.exergen.com/c .


Exergen manufactures and markets two types of the TemporalScanner thermometer: a professional version for doctors’ offices and hospitals, and a consumer model sold in major retailers nationwide. Nearly two billion temperatures are taken each year with the TemporalScanner. It is used in thousands of hospitals, clinics and pediatricians’ offices across the country, as well as in millions of homes. It is the #1 preference of pediatricians, #1 preference of nurses in the US, and #1 selling retail thermometer. The Exergen TemporalScanner’s performance is supported by more than 70 peer-reviewed published studies covering all ages from preterm infants to geriatrics and all care areas from hospitals to homes. For additional information, visit www.exergen.com.


[1] Hayes K, Shepard A, Cesarec A, et al. Cost minimisation analysis of thermometry in two different hospital systems. Postgrad Med J Published Online First: 18 January 2017, doi:10.1136/postgradmedj-2016-134630

[2] Kumana C. Minimising the costs of temperature monitoring in hospitals. Postgrad Med J Published Online First: 1 February 2017 doi:10.1136/postgradmedj-2017-134795