The Power of B2B Social Media: The Marketing Strategy You Can’t Afford to Ignore (Noble Press, 2022)
While nearly all consumer brand marketers understand the importance of social media marketing, many organizations that sell to other businesses (B2B companies) and nonprofits underutilize this powerful tool. In this succinct new marketing book, Rosica highlights the benefits of B2B social media, providing readers with insights their organizations are likely to have overlooked. He also offers action steps that for-profits and not-for-profits can take to advance their organizational goals and objectives.
Rosica states, “When it comes to B2B and nonprofit organizations, social media marketing is often overlooked and undervalued. There are organizations that do see the value, but all too often they consider social a luxury they cannot afford. Rare is the B2B enterprise that understands social media should be a priority – and why – and commits the time and energy to deploy a consistent, strategic social media program.”
In The Power of B2B Social Media, Rosica identifies the five primary roles of a strategic business-to-business social media program as:
- Protecting your reputation and managing perception online
- Driving website traffic
- Giving content marketing its power source
- Increasing your reach through influencers
- Developing and maintaining thought leadership
The book, published by Noble Press, is available in paperback on Amazon. Order your copy today!
Chris Rosica is a recognized public relations and marketing expert, speaker, and author. Rosica is the author of The Business of Cause Marketing: How Doing Good Means Doing Well and The Authentic Brand. His public relations firm, Rosica communications, was rated by Forbes in 2021 as one of “America’s Best PR Agencies.”