Books by Chris Rosica

Buy The Authentic Brand Now!

Jerry Greenfield

The Authentic Brand gets to the heart of how companies connect with their customers by speaking to them at their level, never talking down to them. It’s smart.”

Jerry Greenfield
Co-founder Ben and Jerry’s Homemade

The Ideal Marketing Book for Entrepreneurs and Growth-Minded Business Leaders.

Learn from today's highly successful entrepreneurs, who have built iconic brands by genuinely connecting with their customers.

In The Authentic Brand, highly prominent business leaders identify marketing and trade secrets that have helped them edge out their competition, generate extreme customer loyalty, unparalleled media attention, viral word-of-mouth, and unprecedented brand equity.

The Authentic Brand features 12 stimulating interviews with the following entrepreneurs:

  • Ben Cohen & Jerry Greenfield
    (Ben & Jerry's Homemade)
  • Bobbi Brown, Bobbi Brown Cosmetics
  • David Neeleman, JetBlue
  • David Oreck, Oreck Corporation
  • Gary Hirshberg, Stonyfield Farm
  • Jeff Taylor, Monster.com
  • Jerry Baldwin, Starbucks
  • Jim Koch, Samuel Adams
  • Kate and Andy Spade
  • Roxanne Quimby, Burt's Bees
  • Wally "Famous" Amos
Buy The Business of Cause Marketing Now!

A.C. Croft

The importance of corporate social responsibility (CSR) as a marketing tool first began to be recognized in the 1960’s. Today, cause marketing, a CSR extension, is permanently ensconced as a key element in many corporate success stories. Rosica Strategic Public Relations, founded by John Rosica and now led by president and CEO Chris Rosica, has developed powerful cause marketing programs for its clients for more than thirty years.”

A.C. Croft
Consultant to public- Relations firms, Editor of Management Strategies for Public Relations Firms and Author of Managing a Public Relations Firm for Growth and Profit

The Ideal Marketing Book for Entrepreneurs and Growth-Minded Business Leaders.

This book explains “how doing good means doing well” for profit-oriented companies. Simply put, it explores why supporting worthy causes can be very good for business. Within the pages of The Business of Cause Marketing, readers can learn about the real benefits for companies that have endorsed a variety of philanthropic initiatives. Through these mutually beneficial relationships, companies garner goodwill among all their stakeholders from employees to customers and nonprofit charitable organizations get the support they need to carry out their missions.

The Cause Marketing Handbook provides in-depth strategies to help a business or brand:

  • Select the best non-profit partner.
  • Create fresh publicity opportunities.
  • Incorporate the elements of a successful cause-related campaign into a marketing and business plan.
  • Preempt and sustain crises and negative image issues.
  • Avoid cause partnership disasters.
  • Execute creative media events that will command attention.
  • Measure the impact of the partnership.
  • Build its online reputation.