Books by Chris Rosica

Buy The Authentic Brand Now!

Brien Biondi

Rosica’s book is dead on. He has captured the essence of how to create brand equity and awareness for a successful business. This book provides outstanding insight from an A list of people that have built enormously successful companies. If you’re building a brand for your business, this is a must read.”

Brien Biondi
Executive Director, Chief Executives Organization (CEO), Former CEO of Young Entrepreneurs’ Organization (YEO)

The Ideal Marketing Book for Entrepreneurs and Growth-Minded Business Leaders.

Learn from today's highly successful entrepreneurs, who have built iconic brands by genuinely connecting with their customers.

In The Authentic Brand, highly prominent business leaders identify marketing and trade secrets that have helped them edge out their competition, generate extreme customer loyalty, unparalleled media attention, viral word-of-mouth, and unprecedented brand equity.

The Authentic Brand features 12 stimulating interviews with the following entrepreneurs:

  • Ben Cohen & Jerry Greenfield
    (Ben & Jerry's Homemade)
  • Bobbi Brown, Bobbi Brown Cosmetics
  • David Neeleman, JetBlue
  • David Oreck, Oreck Corporation
  • Gary Hirshberg, Stonyfield Farm
  • Jeff Taylor, Monster.com
  • Jerry Baldwin, Starbucks
  • Jim Koch, Samuel Adams
  • Kate and Andy Spade
  • Roxanne Quimby, Burt's Bees
  • Wally "Famous" Amos
Buy The Business of Cause Marketing Now!

Joe John Duran

Cause-related marketing is a clever strategy for making sure your business has positive brand equity, and Rosica is the mastermind who shows you how to position your cause marketing campaign for ultimate success.”

Joe John Duran
Author of Start It, Sell It & Make a Mint

The Ideal Marketing Book for Entrepreneurs and Growth-Minded Business Leaders.

This book explains “how doing good means doing well” for profit-oriented companies. Simply put, it explores why supporting worthy causes can be very good for business. Within the pages of The Business of Cause Marketing, readers can learn about the real benefits for companies that have endorsed a variety of philanthropic initiatives. Through these mutually beneficial relationships, companies garner goodwill among all their stakeholders from employees to customers and nonprofit charitable organizations get the support they need to carry out their missions.

The Cause Marketing Handbook provides in-depth strategies to help a business or brand:

  • Select the best non-profit partner.
  • Create fresh publicity opportunities.
  • Incorporate the elements of a successful cause-related campaign into a marketing and business plan.
  • Preempt and sustain crises and negative image issues.
  • Avoid cause partnership disasters.
  • Execute creative media events that will command attention.
  • Measure the impact of the partnership.
  • Build its online reputation.