FIBER ONE™ INTRODUCES NEW LINE OF READY-TO-EAT MUFFINS

From the leader in fiber-rich breakfast and snack foods comes new Fiber One® Muffins. With 28% of the Daily Value of fiber plus 8 grams of whole grain per serving (at least 48 grams recommended daily), Fiber One Muffins come in four flavors — Wild Blueberry and Oats; Banana Chocolate Chip; Mixed Fruit, Nuts & Honey; and Apple Cinnamon Bun.

Most Americans get about half of the recommended 25 grams of fiber each day, but research suggests that getting the recommended levels plays an important part in maintaining digestive health. Furthermore, research suggests that people who have higher intakes of fiber tend to have healthier body weights. Fiber One Muffins are a delicious and easy way to increase daily fiber intake.

Fiber One Muffins will be available nationwide by years end. They are currently being sold at King Kullen, Shaw, Kings, Keyfood, Foodtown, D’Agostino, A&P, Waldbaums, Food Emporium, Best Yet Markets, Gristedes, Weis, Super Fresh, Acme and Shoprite. Frozen Club Packs will also be available at all Sam’s Clubs in January.

In addition to the new line of Ready-to-Eat Muffins, the Fiber One Family includes a line of cereals, bars, yogurts, toaster pastries, bread, cottage cheese, and baking products. For additional information please visit www.fiberone.com.

Public Relations Contact: Rosica Strategic Public Relations

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