John Rosica, founder and senior strategist of the 27-year-old public relations / marketing firm Rosica Strategic Public Relations, was recently inducted into the PR News Hall of Fame at a Washington, DC ceremony.
PR News, a leading industry weekly international publication has annual awards for practicing public relations counselors. The National Press Club in the nation’s Capitol was the site for the ceremonies.
“We’re proud and pleased that John received this honor and has been recognized for his cause-marketing strategies over the years,” says Rosica PR CEO Chris Rosica. “He also donates thousands of personal hours to various charitable causes.”
“The public relations industry has evolved over the past three decades,” Chris continues. “As the power of TV grew and newspaper columnists’ power diminished, strategic planning came into vogue. An effective creative strategy is the basis for every successful public relations campaign. Developing these strategies is John’s forte.”
John Rosica learned and honed his skills in the entertainment business during the sixties and seventies. “We developed stars, literally,” John says. So, artists like Jefferson Starship, Hall and Oates, The Monkees and The Partridge Family were really rehearsals for my biggest star – Wally “Famous” Amos, creator of Famous Amos Cookies.
An acknowledged pioneer in social or cause marketing, John partnered Famous Amos with Literacy Volunteers of America, which fosters adult literacy, almost 25 years ago, helping brand both organizations without the benefit of advertising. Only public relations strategies and tactics were used.
On winning the award, Rosica says, “While I was pleased to receive this recognition, I believe it’s important to keep your hand on the pulse of society in order to continue to develop cohesive and successful plans for your clients.”