VO Vets Veterinary Practice Grand Opening: A Three-Pronged Strategy

When VO Vets Animal Hospital decided to expand with a new location in Trophy Club, TX, they turned to Rosica, a trusted media relations agency, to help build buzz and make the grand opening an event the community and the media would remember. 

Rosica provided a comprehensive strategy that included pre-event, event, and post-event publicity, influencer relations, and marketing.  

Our Pre-event PR Activities 

Rosica, a top animal health PR agency, developed an event timeline, messaging, press release (media advisory), run of show, photo/video shot list, and talking points to ensure the celebration/promotion went off without a hitch. 

To generate buzz ahead of the grand opening so that our VIPs would be more likely to attend, we secured a TV interview with VO Vets’ co-owner, Dr. Miller on NBC in Dallas. In the interview, he shared insights into the hospital’s unique approach to care and announced the new practice opening, positioning VO Vets as a modern, compassionate animal healthcare provider offering urgent care, same-day appointments, online booking, and several specialized companion animal health services. 

Our advanced media relations work also included pitching calendar listings to Dallas/Fort Worth outlets and highlighting the hospital’s differentiators in every communication. We secured three calendar invites, two of which ran multiple times. 

We also researched and invited pet community influencers along with elected officials to tour the veterinary practice and participate in the grand opening festivities. 

Event Publicity & Marketing 

Our team brought a creative flair to the media event with a “leash cutting” ceremony, kitten adoptions, and a photo booth, all designed to draw media attention and create a dynamic, engaging event. We also secured a proclamation from the Governor of Texas and coordinated attendance from numerous local VIPs, including Mayor Jeanette Tiffany, Town Manager Brandon Wright, and Councilmembers Stacey Bauer and Jeff Beach. 

These efforts led to one broadcast segment, two online and print articles, two industry trade placements. 

Post-event PR 

After the event, we serviced photos to media and secured additional coverage. Synopsized, SEO-friendly summaries of the media coverage were posted on the veterinary practice’s social media channels and shared with key stakeholders and additional community influencers who could not attend via email marketing campaigns.  

Thanks to a strong VIP turnout, media coverage, community support, and influencer involvement, with our support, VO Vets not only exceeded its pre-established earned media goals but surpassed anticipated grand opening attendance numbers.  

The launch not only elevated awareness of the Trophy Club location, but it also helped further establish VO Vets as a standout provider in veterinary care, blending medical excellence with heartfelt community connections.