Expanding a Trusted Veterinary Brand into Brooklyn’s Prospect Heights

Heart of Chelsea Veterinary Group has long been recognized for providing compassionate, high-quality care to pets across New York City. When the organization opened a new location in Prospect Heights, it turned to Rosica to ensure a high-impact grand opening would effectively introduce the veterinary practice to the community and generate excitement among pet owners, influencers, and the media alike.

Rosica designed and implemented a comprehensive public relations and influencer campaign to promote both the soft launch and grand opening events. The work included developing a strategic plan and recommendations for events, conducting pre-event media relations, researching and contacting influencers to attend, on-site event media support, and post-event PR.

We secured major press coverage, including WPIX-TV, which attended and aired a segment about the event, reaching an audience of 1.4 million viewers. We also earned local coverage in BK Reader and curated listings in hyperlocal and lifestyle publications including Average Socialite, NYC Plugged, Brooklyn Paper, Brooklyn Patch, and Yelp, the latter with a reach of more than 130 million readers.

To amplify the event on social media, we engaged NYC-based influencers with a combined reach of more than one million followers. These content creators posted stories and in-feed content before, during, and after the event, driving buzz and attendance. Several influencers also committed to future visits and showcased Heart of Chelsea’s services in a more personalized way.

In addition to media and influencer efforts, Rosica provided on-site support from media coaching and guest remarks for leadership, to ribbon-cutting coordination and media protocol development. We also conducted dignitary outreach and obtained recognition from community leaders who attended and documented the milestone for posterity.

Heart of Chelsea’s Prospect Heights launch was a standout success, marked by strong media presence, community engagement, and sustained visibility, with strong digital marketing results. The campaign positioned the practice as a vital new resource in Brooklyn’s veterinary community with months of earned and social media exposure.