Petmate
Petmate
More than 50 years ago, Petmate created the world’s very first dog kennel. Today, the company offers a vast line of trusted brands, products, and solutions for pet families. While its lines are widely distributed, Petmate sought to expand its consumer outreach to augment brand loyalty and sales.
Petmate Gets National Attention with Strategic PR Support
Known for its trusted lineup of pet product brands including ChuckIt!, Dogzilla, JW, and its own brand, Petmate is a leader in pet innovation. But even the most established brands need to stay top-of-mind in the competitive and rapidly evolving pet products marketplace.
Tapped for Rosica’s animal health and pet products PR experience, we brought our deep experience to the table and became an extension of their media relations and client services team, collaborating successfully for several years. Our work spanned comprehensive media relations, tradeshow PR, KOL partnerships, press release development, and thought leadership services across Petmate’s diverse brand portfolio.
As a trusted media relations agency, we secured national attention and product visibility through targeted PR efforts tied to new product launches and pet lifestyle trends. Our media outreach was supported by strategic presence at such notable pet and veterinary industry tradeshows as Global Pet Expo and SuperZoo, where we helped elevate brand awareness among media, buyers, KOLs, and consumers.
Additionally, our team regularly attends Veterinary Meeting & Expo (VMX) and the Western Veterinary Conference (WVC) to support clients such as Petmate. Beyond on-site support, we develop integrated PR strategies around key industry events, securing media opportunities, facilitating KOL engagement, coordinating speaking opportunities, and aligning thought leadership efforts with brand and product priorities.
Rosica’s expertise in animal health and pet products positioned Petmate’s brands at the forefront of the market. Whether it was driving coverage for the latest interactive toys from ChuckIt! or establishing thought leadership for Petmate’s corporate brand, our partnership helped shape perception, drive sales, and build stronger industry relationships.
