Positioning Suveto as a Thought Leader in Veterinary Care

Veterinary professionals today face a host of operational challenges from staffing shortages and burnout to operational and personnel management complexities. Suveto viewed this as an opportunity to highlight and amplify its offerings to veterinary school students, independent veterinary practices, and the general pet health professional community as a go-to resource in the sector.

As a leading animal health PR firm, with deep expertise working with animal hospitals, veterinary practices, and animal health product companies, Rosica quickly secured national thought leadership opportunities for Suveto and its internal key opinion leaders (KOLs). Launching a full-scale, strategic PR and corporate communications program to elevate the company’s credibility and influence among veterinary professionals across the nation, our team developed and placed dozens of bylined articles in the industry’s most trusted trade publications including Veterinary Practice News, Today’s Veterinary Business, PetVet Magazine, and DVM360. These thought leadership articles explored important topics like veterinary professional well-being and resiliency, practice ownership imperatives, practice management, and smart marketing and communications tips for veterinary hospitals and clinics – to attract and retain the best talent.

Concurrently, Rosica secured regional coverage in the Dallas-Fort Worth market to underscore the organization’s local impact and leadership in one of its key markets. This dual strategy, which combined national trade exposure with regional storytelling, boosted name recognition and trust among key members of the professional veterinary community.

Through smart positioning, editorial excellence, and a constant stream of earned media placements, Rosica, a trusted media relations agency, helped Suveto establish itself as an essential voice in veterinary medicine, one that professionals across the U.S. turn to for experience, leadership, partnerships, and much needed (financial and intellectual) resources.