Category Archives: Case Studies

Kentucky Celebrates Shared Parenting Law With Anniversary

One year ago on April 26th, Kentucky became the first state in the country to officially declare that children deserve both parents by passing the Shared Parenting Law. To celebrate the anniversary, the state of Kentucky has just officially proclaimed April 26th as Shared Parenting Day. Read about the special day on The Mountain Advocate!


Mercury Media Names Andrew McLean Chief Executive Officer Industry Leader Brings Experience and Track Record

Mercury Media, the largest independent full-service performance media company in the U.S., has named Andrew McLean Chief Executive Officer.  Widely recognized for his leadership of media agencies and client focused operations, McLean brings over 25 years of strategic marketing and media experience to Mercury.


“Andrew is the ideal individual to lead our future efforts,” said Maria Eden, President of Mercury Media. “He brings leadership expertise, strategic know-how, excellent client and talent development skills, and deep industry knowledge.”


McLean comes to Mercury with over 25 years of media experience gained from working with clients and companies, most recently in the digital and entertainment sides of the business with Inventus Media, Deluxe, and ZONZA. He also served as Chief Executive Officer of Omnicom’s PHD, a media and communications agency. McLean led PHD through a period of dramatic growth and digital expansion.


“Success in media is all about service and performance and this is Mercury Media’s DNA. I am delighted to be joining the Mercury team and look forward to helping grow our clients’ business through the increased focus on performance that embodies Mercury Media,” said McLean.


McLean is best known for the 12 years he spent at WPP’s MEC and GroupM as part of the original management team who founded and grew GroupM. McLean served in a number of roles including Chief Development Officer where he grew revenue, managed major clients, and developed an executive development program for next generation leadership.  While at GroupM, McLean provided management support to six media companies and worked on the trading team integrating digital and traditional media buying. He started at MEC as part of the senior management team that oversaw the merger of The Media Edge with CIA and built it into one of the most successful and globally recognized media agencies.


Earlier in his career, McLean held executive positions at The Walt Disney Company and DMB&B/Mediavest. He is Chairman of the NY Chapter of the International Advertising Association, a member of the Executive Committee of the Grady School of Mass Communication at the University of Georgia, and holds other board positions in the media industry and with non-profit organizations. He is a frequent and well-known industry speaker.


About Mercury Media

Founded in 1989, Mercury Media is the largest privately-owned, full service performance marketing agency in the country, with a focus on direct response marketing across multiple channels and formats.  With offices in New York, Los Angeles, Boston, Philadelphia, Princeton and Chicago, Mercury specializes in placing and managing fully integrated advertising campaigns that enable its clients to cost effectively generate transactions and/or acquire customers through the use of television and digital media to both general market and Hispanic media. For more information, please visit
 featured Dr. Jeff Werber’s expertise on the subject of New Pets, New Baby

Dr. Jeff is cited throughout the article, in which one statement is highlighted on the sidebar:

As you are setting up the baby’s room, encourage the dog to come in and when he does, heap praises on him and give him one of his favorite treats. Make that room feel like he’s won the lottery whenever he walks inside. — Dr. Jeff Werber, veterinarian, pet parenting specialist, and founder of Century Veterinary Group in Los Angeles

To view the full result, please visit:

Exergen Virtual Classroom for TemporalScanner Training

The Exergen Corporation has introduced The Virtual Classroom, a modern technological approach to training nursing and hospital staff on the clinical science and proper use of temporal artery thermometry. The Virtual Classroom is a computerized educational demonstration with avatars substituted for real people depicting familiar scenarios for clinicians.  

Temporal artery thermometers (TAT) are utilized on a daily basis by millions of doctors, nurses and caregivers across the globe. In the past, training materials for these types of medical devices have primarily taken the form of printed educational materials and personal in-servicing. These techniques often fail to capture the attention of trainees and require additional, expensive follow-up.

In a trial of the technology, 1,000 nurses and PCAs were trained for temporal artery thermometry (TAT) by viewing the Virtual Classroom.  All of the attendees passed the subsequent written competency exam, and 99.9% passed the product usage demonstration on the first try.  In contrast, the initial pass rates on personal inservicing could run as low as 50%.

The Exergen Virtual Classroom can also be easily updated to include new training, products and methods.  A flash version is available at and high resolution CD’s can be requested by emailing

New Clinical Study Confirms Accuracy of Exergen Temporal Artery Thermometers Over Rectal

Rectal Thermometers to be Replaced in Pediatric Settings

 WATERTOWN, MA – A recent study published by Pediatric Emergency Care (1) found that “temporal artery temperature correlated best with core temperature in both febrile and afebrile patients.” The study was conducted in the pediatric emergency room of a tertiary care hospital. The study authors concluded: “Temporal artery thermometry has the potential to replace rectal thermometry in busy emergency room settings.”

The study was undertaken to compare different methods of temperature measurement available in the emergency room to determine the method that most accurately correlates with rectal temperature, which until now was the method that most accurately reflected core body temperature.  The methods used in the study include rectal, axillary, tympanic and temporal artery thermometry. Fifty febrile and 50 afebrile children ages 2-12 years visiting the pediatric emergency room were tested, with temperatures taken using each of the aforementioned methods. The Exergen TemporalScanner was able to predict rectal temperature in 49 of 50 febrile patients and 45 of 50 afebrile patients within the range of 0.2 C, resulting in correlation coefficient of 0.99 in the febrile group and 0.91 in the afebrile group, the highest scores of any of the thermometry methods.

The study determined that temporal artery thermometry is more accurate and acceptable than tympanic membrane and axillary thermometry in predicting rectal temperature. The many disadvantages tied to using rectal thermometers, including the risk of cross contamination, make temporal artery thermometers the safest, most accurate temperature taking method.                        

 “This clinical data supports what we have known for years – temporal artery thermometers should replace rectal thermometers for medical professionals throughout the world, as well as in the home,” said Dr. Francesco Pompei, CEO of Exergen Corporation.  “Using a temporal thermometer will significantly increase the level of patient comfort, as well as the overall patient experience, both of which are of the utmost importance to both medical professionals and patients. This scientific evidence is another positive step towards eliminating the use of rectal thermometers in all medical settings.”

Exergen markets two models of the TemporalScanner thermometer: a professional version for doctors’ offices and hospitals, and a consumer model sold in major retailers nationwide. More than one billion temperatures are taken each year with the TemporalScanner. It is used in thousands of hospitals, clinics and pediatricians’ offices across the country, as well as in millions of homes. For the third year in a row it is the #1 selling retail thermometer and #1 preference of pediatricians in the US. The Exergen TemporalScanner’s performance is supported by more than 50 peer-reviewed published studies covering all ages from preterm infants to geriatrics and all care areas from hospitals to homes. For additional information, visit

(1) Batra P, Goyal S. Comparison of rectal, axillary, tympanic, and temporal artery thermometry in the pediatric emergency room. Pediatr Emerg Care. 2013 Jan;29(1):63-6. doi: 10.1097/PEC.0b013e31827b5427.

PDI Launches First Fragrance and Alcohol-free Quat-based Disinfecting Wipe With Three-minute Kill Time

Professional Disposables International, Inc. (PDI), maker of the Sani-Cloth® the number one brand of disinfecting wipes in healthcare, introduces Sani-Cloth® AF, the first and only fragrance free, alcohol free, quaternary-based surface disinfection wipe with an overall kill time of three minutes. Sani-Cloth AF Germicidal Disposable Wipe is tested effective against 25 clinically relevant microorganisms, including five multi-drug resistant organisms (MDROs). Because fragrance has been removed from the disinfecting solution, Sani-Cloth AF can be used around patients, residents and healthcare workers with respiratory conditions and sensitivities. As an alcohol-free disinfectant, Sani-Cloth AF is perfect for use on alcohol-sensitive equipment and other hard non-porous surfaces. It also helps healthcare institutions comply with the National Fire Protection Agency Life Code 101, which limits the amounts of alcohol placed within a contained area.

 This allows Sani-Cloth AF to have broader placement within a healthcare facility and more convenient accessibility for healthcare workers. “Sani-Cloth AF provides clinicians with an unparalleled surface disinfection solution that is both alcohol- and fragrance-free, allowing for use in even the most sensitive patient environments, as well as on a wide variety of typical healthcare surfaces and equipment,” said PDI’s Director of Clinical Affairs, Hudson Garrett, Jr., PhD.

“The product’s three-minute contact time ensures compliance and permits quick turnover of the equipment and/or patient room, while demonstrating effectiveness against clinically relevant microorganisms.” Sani-Cloth AF is the newest component in PDI’s comprehensive suite of germicidal wipes and companion products designed to make surface disinfection easier and more effective.

 Optional dispensing accessories are available for use with Sani-Cloth AF and are designed to aid in compliance with disinfection protocols, along with meeting regulatory requirements from The Joint Commission and Centers for Medicare and Medicaid Services. About PDI Professional Disposables International, Inc. (PDI) offers healthcare professionals technical assistance, education and clinical support to help reduce infection rates, control associated costs and save lives. PDI also offers the only complete range of infection prevention products for Surface Care (Sani-Cloth®), Skin Antisepsis (Chlorascrub™), Hand Hygiene (Sani-Hands®), and Patient Care (Hygea®).

New Food Storage Solution Solves Age-Old Kitchen Problems From Refrigerator to Microwave or Serving Table, CoverMate® has it Covered

Think of saving leftovers with food storage containers and thoughts of lost lids and mismatch sizes inevitably come to mind and trying to use plastic wrap is always a struggle.
So, what’s a quick and easy way to save food, minimize refrigerator odors and keep your microwave clean when reheating leftovers?

CoverMate® Food Covers, now available in a new Variety Pack at supermarkets and mass merchant retailers nationwide, provide a solution to these and other common food storage, preparation and serving challenges. These new food covers stretch-to-fit any size or shape plate, bowl, or container, are reusable, and are microwavable and dishwasher safe. The covers eliminate the hassle of searching for the correct size food container lid, and take the guess work and struggle out of using plastic wrap or aluminum foil. The CoverMate Variety Pack contains a selection of four sizes perfect for covering everything in the kitchen from small cans and food storage containers, to casserole dishes and even large party platters.

Manufactured in the U.S., the covers include a patent pending FlexBand that creates a secure seal over any size or shape container while enabling them to stretch easily, even after repeated use. Other patent pending features include built-in corners for fitting both round and square dishware, and vents which allow steam to escape during microwave re-heating. The covers are made from heavy duty, clear FDA-compliant food-safe material free of BPA, PVC and latex. Now there is no need to dirty extra dishes, in seconds you can cover a plate and go straight from the microwave, to the table, to the refrigerator. The covers are especially useful for outdoor entertaining to protect food from insects and dust, while making it easy to uncover and re-cover food for snacking all day.

CoverMate Food Covers, which are manufactured and marketed by CoverMate, Inc., are available at over 10,000 retail stores nationwide such as Target as well as online at Suggested retail price for the CoverMate Variety 10-pack is $3.99. For more information, visit or call 201-843-5600.

PDI® Touchpoints™ Campaign Spreads Awareness of Infection Prevention Measures In Healthcare Setting

A new Touchpoints campaign from Professional Disposables International, Inc. (PDI) will be the focus of the company’s booth at the Association for Professionals in Infection Control and Epidemiology 2010 Annual Conference, which takes place from July 11-15 in New Orleans. Touchpoints highlights the many ways germs can be transmitted in healthcare settings and is designed to educate caregivers and patients about preventing the spread of infections.

Without proper infection prevention protocols, everyday “touchpoints” – medical equipment, clothing, computers, door handles and hands – can contribute to the spread of infectious disease among patients, visitors, caregivers and staff. The Touchpoints concept, represented graphically in the logo by a stylized letter “o”, encompasses every stage, from admissions to discharge, at which infections may be contracted and transmitted in a healthcare setting.

“Our goal is to eliminate healthcare associated infections (HAIs),” said Aime Lenz, Senior Director of Marketing for PDI. “Through this campaign, we hope to raise awareness about the lives healthcare workers touch on a daily basis and underscore the routine practices that should be followed to reduce infection risks. Our comprehensive product line touches on all aspects of acute care including skin antisepsis, surface care, hand hygiene and patient care, and we view our clinical support team as an extension of a facility’s infection prevention staff.”

To learn more about the PDI® Touchpoints™ and additional infection prevention resources, please visit For 30 years PDI has pioneered the development, testing, manufacturing and marketing of pre-moistened wipes as the optimum delivery system for skin antisepsis, hand hygiene, patient and surface care. With trusted brands including, Sani-Cloth®, Sani-Hands® ALC, Sani-Hands® for Kids, Hygea® and Chlorascrub™, PDI serves the healthcare market through hospitals, physician and dental offices, emergency medical services, long-term care, schools and a variety of other healthcare facilities. Professional Disposables International, Inc. is headquartered in Orangeburg, New York.


Xtreme Cardio Dance is the newest DVD series from professional dance fitness instructor, Jaana Kunitz. This brand new series takes world class dance moves from the best and brightest in competitive dance and incorporates them into a challenging at-home fitness routine.

Using specially selected dance moves most effective for whittling the waistline, firming the buttocks and toning the entire body, The Xtreme Cardio Workout Series delivers results. Unlike many dance exercise programs that are merely a choreographed routine, Jaana’s approach is based on interval training and repetitive movements for muscle toning. Similar to Pilates and ballet, the technique creates a focused mind to muscle connection all while still giving you a heart-pounding workout.

Xtreme Cardio Dance is available at Target for a suggested retail price of $39.99 and by visiting This set of four DVDs includes three calorie-melting cardio workouts, Hip-Hop, Disco and Latin Cardio, as well as Jaana’s personalized Sexy Sculpt drills.

Jaana Kunitz is an ACE certified fitness instructor who has trained celebrities, athletes, dancers and health enthusiasts to help them achieve their lifestyle goals. She is an award-winning ballroom dancer and choreographer, and co-creator of the Core Rhythms exercise program, a DVD workout series that topped the exercise video charts for more than 40 consecutive months. Jaana’s impact on the dance community has reached to FOX’s “So You Think You Can Dance” and ABC’s “Dancing with the Stars,” as she has trained many of the pros who have appeared on these shows.

Spotlighting the Most Caring Americans: Part 2


Award Winner to be Inducted Into “Hall of Fame for Caring Americans”

Senator Robert J. Dole, Chairman of the Board of Trustees and Val J. Halamandaris, Founder and Executive Director of the Caring Institute, announce Dick Grace, owner of Grace Winery and founder of the Grace Family Foundation, St. Helena, CA, as one of the 2008 National Caring Award adult winners. This honor is bestowed annually upon the most caring people in America.

“On behalf of our board of trustees, it is a great honor for us to pay tribute to these extraordinary people who have used their lives for the betterment of others. They are wonderful role models and the very personification of caring,” said Senator Dole.
Dick was a successful stock broker in Northern California with a wife, children and a lavish house in the suburbs when he first saw the vacant St. Helena Victorian homestead that would become Grace Vineyards. He and his wife bought the property in 1976 and their successful first harvest of Cabernet Sauvignon soon gained a cult following. But life has its ironies: Dick’s spiritual path led him to Buddhism and recovery from his own alcoholism. When his wines sold at charity auctions for tens of thousands of dollars, Dick realized its potential for good. The Grace Family Foundation uses wine, “as a catalyst for healing the planet.” Wines from Grace Vineyards have fetched as much as $100,000 a bottle, adding up to $25 million for programs that address juvenile cancer, homelessness and abuse. Most of the funds go to projects in Asia, the cradle of Buddhism and Dick’s spiritual home. He and his wife, Ann, go there often to build clinics, assist orphanages, and spend time with those they help.

Dick and four other National Caring Award adult winners will be honored during an induction ceremony at 11:00 a.m. on Monday, April 7, 2008 at the Frederick Douglass Museum & Hall of Fame for Caring Americans on Capitol Hill, located at 320 A Street, N.E. in Washington, D.C. The winners will receive their awards at the official National Caring Awards ceremony the same evening in Washington, DC.

The Caring Institute was founded in 1985 by Val Halamandaris as a result of his first meeting with Mother Teresa. Its mission is to promote the values of caring, integrity and public service.

For more information, please contact Rosica Strategic Public Relations