Mercury Media, the largest independent full-service performance media company in the U.S., has named Andrew McLean Chief Executive Officer. Widely recognized for his leadership of media agencies and client focused operations, McLean brings over 25 years of strategic marketing and media experience to Mercury.
“Andrew is the ideal individual to lead our future efforts,” said Maria Eden, President of Mercury Media. “He brings leadership expertise, strategic know-how, excellent client and talent development skills, and deep industry knowledge.”
McLean comes to Mercury with over 25 years of media experience gained from working with clients and companies, most recently in the digital and entertainment sides of the business with Inventus Media, Deluxe, and ZONZA. He also served as Chief Executive Officer of Omnicom’s PHD, a media and communications agency. McLean led PHD through a period of dramatic growth and digital expansion.
“Success in media is all about service and performance and this is Mercury Media’s DNA. I am delighted to be joining the Mercury team and look forward to helping grow our clients’ business through the increased focus on performance that embodies Mercury Media,” said McLean.
McLean is best known for the 12 years he spent at WPP’s MEC and GroupM as part of the original management team who founded and grew GroupM. McLean served in a number of roles including Chief Development Officer where he grew revenue, managed major clients, and developed an executive development program for next generation leadership. While at GroupM, McLean provided management support to six media companies and worked on the trading team integrating digital and traditional media buying. He started at MEC as part of the senior management team that oversaw the merger of The Media Edge with CIA and built it into one of the most successful and globally recognized media agencies.
Earlier in his career, McLean held executive positions at The Walt Disney Company and DMB&B/Mediavest. He is Chairman of the NY Chapter of the International Advertising Association, a member of the Executive Committee of the Grady School of Mass Communication at the University of Georgia, and holds other board positions in the media industry and with non-profit organizations. He is a frequent and well-known industry speaker.
About Mercury Media
Founded in 1989, Mercury Media is the largest privately-owned, full service performance marketing agency in the country, with a focus on direct response marketing across multiple channels and formats. With offices in New York, Los Angeles, Boston, Philadelphia, Princeton and Chicago, Mercury specializes in placing and managing fully integrated advertising campaigns that enable its clients to cost effectively generate transactions and/or acquire customers through the use of television and digital media to both general market and Hispanic media. For more information, please visit http://mercurymedia.com/.