Uncle Wally’s introduces a new product line of cupcakes, muffins, brownies and other baked goods designed to meet most school wellness policies. The Snack ‘N Write Program will debut at the 2008 School Nutrition Association Annual National Conference in Philadelphia. In an effort to combat the growing epidemic of childhood obesity, many schools across the country have implemented such policies. As a result, home baked and store bought goods are no longer permitted in the school to celebrate children’s birthdays or for bake sales.

Developed by a Long Island mom with three school-aged children, The Snack ‘N Write Program offers parents and their children an option for birthdays and snacks. The Snack ‘N Write Program is sold directly to schools and made available to parents for their child’s celebration.

Uncle Wally’s founder, Wally Amos and Snack N’ Write developer, Rina Brooke, will be at the SNA Conference. For additional information please visit www.snacknwrite.com .

Public Relations Contact: Rosica Strategic Public Relations

John Rosica, founder and senior strategist of the 27-year-old public relations / marketing firm Rosica Strategic Public Relations, was recently inducted into the PR News Hall of Fame at a Washington, DC ceremony.

PR News, a leading industry weekly international publication has annual awards for practicing public relations counselors. The National Press Club in the nation’s Capitol was the site for the ceremonies.

“We’re proud and pleased that John received this honor and has been recognized for his cause-marketing strategies over the years,” says Rosica PR CEO Chris Rosica. “He also donates thousands of personal hours to various charitable causes.”

“The public relations industry has evolved over the past three decades,” Chris continues. “As the power of TV grew and newspaper columnists’ power diminished, strategic planning came into vogue. An effective creative strategy is the basis for every successful public relations campaign. Developing these strategies is John’s forte.”

John Rosica learned and honed his skills in the entertainment business during the sixties and seventies. “We developed stars, literally,” John says. So, artists like Jefferson Starship, Hall and Oates, The Monkees and The Partridge Family were really rehearsals for my biggest star – Wally “Famous” Amos, creator of Famous Amos Cookies.

An acknowledged pioneer in social or cause marketing, John partnered Famous Amos with Literacy Volunteers of America, which fosters adult literacy, almost 25 years ago, helping brand both organizations without the benefit of advertising. Only public relations strategies and tactics were used.

On winning the award, Rosica says, “While I was pleased to receive this recognition, I believe it’s important to keep your hand on the pulse of society in order to continue to develop cohesive and successful plans for your clients.”

Direct Relief, a 60-year-old charitable organization that assists communities confronting enormous hardships such as natural disasters and refugee populations, received a much needed donation of Chlorascrub™ from Professional Disposables International, Inc. (PDI).

“As part of our company’s mission to help prevent infections, it’s our corporate obligation to donate materials to organizations such as Direct Relief,” says Zachary Julius, President, PDI. “Direct Relief makes a substantial difference in the lives of individuals who have been challenged by forces that are out of their control. They have the means to distribute our product to those who will need it the most. We are pleased to help in this way.”

During each of the past seven years, each dollar spent by Direct Relief has provided between $21 and $35 (wholesale) of medical materials specifically requested by in-country health professionals to care for patients. Direct Relief provides these materials by either financial donations or, in the case of PDI, puts product directly into the hands of those who need it.

Chlorascrub™ is the only FDA approved Chlorhexidine Gluconate (CHG) product available for use prior to surgery and injection, consisting of 3.15% Chlorhexidine Gluconate (w/v) and 70% Isopropyl Alcohol (v/v). Its unique one-step delivery system with peel-apart packaging makes Chlorascrub™ ready to use and requires no pre-activation or mixing of the CHG/IPA solutions.

For over 30 years, PDI has pioneered the development, testing, manufacturing and marketing of pre-moistened wipes as the optimum delivery system for skin antisepsis, hand hygiene, patient and surface care. With trusted brands including Sani-Cloth®, Sani-Hands® ALC, Sani-Hands® for Kids, Hygea® and Chlorascrub™, PDI serves the healthcare market through hospitals, physician and dental offices, emergency medical services, long-term care, schools and a variety of other healthcare facilities. Professional Disposables International, Inc. is headquartered in Orangeburg, New York. For more information, visit www.pdipdi.com .

Public Relations Contact: Rosica Strategic Public Relations

Healthcare’s trusted resource in wet wipe infection prevention, education and patient care, Professional Disposables International, Inc., will lead the charge to the summit of infection prevention at the 2008 35th Annual Association for Professionals in Infection Control and Epidemiology Conference in Denver, Colorado, June 15-19. At the APIC conference, the company will debut a host of new products and programs designed to aid healthcare professionals in the fight against healthcare-acquired infections (HAIs).

PDI Senior Director of Marketing, Joann Reilly says the company’s APIC theme, “The Summit of Infection Prevention,” provides the perfect path up the mountain toward the goal of zero healthcare-acquired infections. “PDI is with the ICP every step of the way,” says Reilly. “PDI offers a multidisciplinary approach to reducing the spread of infection in hospitals, nursing homes and other healthcare facilities. The company’s PIT Crew or “Preventing Infections Together” program, first introduced in 2007, focuses on training healthcare workers in the latest products and infection prevention techniques on surface disinfection, hand hygiene and skin antisepsis. PDI is committed to fighting the spread of deadly infections and reducing cross-contamination worldwide. Working with prominent healthcare institutions and industry thought leaders, PDI continues to develop convenient and effective product solutions for hard surface disinfection, hand hygiene and skin antisepsis”.

Conference attendees should stop by booth 731 to see how PDI can help you reach the summit with our new offerings for surface disinfection, hand sanitization, skin antiseptics, patient care and clinical services. These include a new Chlorascrub™ Training Program, as well as new additions to the Sani-System® family of dispensers for hand and surface wipes.

For 30 years, PDI has pioneered the development, testing, manufacturing and marketing of pre-moistened wipes as the optimum delivery system for skin antisepsis, hand hygiene, patient and surface care. With trusted brands including Sani-Cloth®, Sani-Hands® ALC, Sani-Hands® for Kids, Hygea® and Chlorascrub™, PDI serves the healthcare market through hospitals, physician and dental offices, emergency medical services, long-term care, schools and a variety of other healthcare facilities. Professional Disposables International, Inc. is headquartered in Orangeburg, New York. For more information, visit www.pdipdi.com .

Public Relations Contact: Rosica Strategic Public Relations

There are plenty of ways to make your garden greener - both literally and environmentally speaking. Joe Sharp, founding member of the Coalition of Environmentally Conscious Growers™, offers tips for maintaining an eco-friendly garden. What you do on your garden is not dissimilar to what Coalition members do on thousands of acres containing millions of Christmas trees.

Sharp’s Tips:

1. Plant indigenous plants that will thrive easily in your climate
2. Use all-natural compost made from vegetable scraps rather than fertilizer
3. Harvest rainwater to capture mineral- and chlorine-free water for watering
4. Plant herbs and flowers to attract helpful insects such as bees and butterflies
5. Feed the birds—birds keep harmful insects at bay
6. Invest in plants animals don’t prefer to eat to limit use of chemical deterrents
7. Don’t use herbicides and pesticides
8. Plant wildflowers to prevent erosion

The Coalition of Environmentally Conscious Growers is a not-for-profit 501 (c) (6) entity focusing on consumer education and a Grower Certification that identifies responsible, earth-friendly tree growers. For more information please visit www.christmastreeoregon.com .

Public Relations Contact: Rosica Strategic Public Relations