Internal Coronavirus Communication Strategies

Given the new business reality, agency President Chris Rosica outlines 7 Essential Internal Communication Strategies for dealing with the coronavirus crisis.  

His seven internal comms. imperatives include: 

  1. Internal Communications First Communicate with your team frequently and proactively.  
  2. Lead With Candor  In times of crisis, as with COVID-19, leaders and managers must be forthcoming and foster an environment of open communication.  
  3. Embrace  &  Communicate a “Never Give Up” AttitudePerseverance is required to maintain team spirit. This spirit can make or break a company, institution, or nonprofit. Make “never give up” your mantra. 
  4. Encourage Innovation Now is the time to reward creativity and encourage managers and staff to create new business opportunities. Your top people will align with this call to action.  
  5. Now’s the Time To Bolster Technology – The new work-from-home ecosystem warrants organizations do all they can to ensure connectivity and productivity. 
  6. Avoid Micromanaging, But Be Sure To Manage  Have managers connect with employees daily or even multiple times each day. Understand their challenges, where they need training and support, and how you can best support the team. 
  7. Adjust Internal Comms as RequiredTweak internal communications to ensure you remain relevant, supportive, and of optimal service to your customers.  

Not only do these practices help your staffbut maximize your chances of success.  

To read the entire article on O’Dwyer’s, please visit 7 Essential Internal Coronavirus Communications Practices.

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Terese Kelly Senior Vice President, Media Relations
With over 25 years of PR Agency and Corporate PR/Marketing experience, Terese brings award-winning PR strategy to nonprofit, education, and healthcare clients using Rosica’s PitchSmart PR and other approaches to regularly general national media results including The Wall Street Journal, The New York Times, Bloomberg, CNBC, Today Show, Good Morning America, USA Today, Associated Press, Business Insider, and literally hundreds of regional and local placements each year. An expert storyteller, Terese uses the agency’s PitchSmart strategy to convert print stories into broadcast segments and vice versa, magnifying results.